AdTech Radar

597 results for “Ad” Clear

1. Can Better Measurement Help Marketers Tackle Online Ad Fraud?

   Many marketers acknowledge the presence of advertising fraud in the ad tech industry, but recent articles have reignited the debate.

   Online AdvertisingAd FraudDigital Marketing

2. ExchangeWire European Weekly Round-Up 16

   ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week has proven exceptional in that major announcements from the ad tech sector were coming from marketing cloud providers, which could herald major disruption in the ad tech sector.

   Industry trendDigital AdvertisingAd TechMarketing Cloud

3. Adobe Marketers Pin Hopes on Data Analysts to Keep Up with the Times

   Adobe study points to serious gaps in the digital skillset among brand-side marketers across Europe, with those in the UK looking to hire data analysts to help ‘reinvent’ themselves.

   Industry trendAdobeDataDigital Marketing

4. Why Is Something as Important as Viewability Being Defined So Weakly?

   Daniel Shaw, founder at Encore Digital, explores the complexities of viewability standards in digital advertising, questioning the acceptance of low benchmarks for what constitutes a viewable ad.

   ViewabilityDigital AdvertisingAd Verification

5. The Russian Ad Tech Sector and How It Differs from the West

   Nick Davidov, The Pult Group, managing director, discusses the future of ad tech in Russia and what the West can learn from its development, as well as the unique market dynamics there which make it such a difficult market to crack for those firms based in the US and Western Europe.

   Industry trendAdvertiserAnalyticsEMEA

6. Tackling the Issue of Infringing Copyright in a Digital Age

   Nick Stringer, IAB UK, director of regulatory affairs, explores how the UK digital advertising industry can limit the risk of brand advertising on infringing copyright sites.

   Industry trendCopyrightAdvertisingDigital Media

7. ExchangeWire European Weekly Round-Up

   ExchangeWire rounds up some of the biggest stories in the European digital advertising space.

   Industry trendAdvertisingPublicisOmnicom

8. The Great Time Suck: Why Publishers Hate the Transactional RFP Business

   A deep dive into the complexities of RFP processes in the digital marketing landscape, revealing the inefficiencies experienced by publishers.

   chris o'haradata-driven thinkingnextmark

9. A Parable for Digital Marketing

   This article by Ali Mirian explores the implications of human nature in behavioral advertising and the shift towards behavior change in marketing strategies.

   gamificationbehavioral advertisingmarketing strategy

10. With Pharma’s Ability To Target Limited, Precision Health Prescribes Regimen Of Context And Geography

    Precision Health Media is focusing on contextual targeting to reach specific health audiences more effectively, amid restrictions on behavioral targeting for pharmaceutical marketers.

    Tech trendBill JenningscontextualPrecision Health Media