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Spotify, TGI Fridays Enlist Foursquare For Machine Learning-Powered Measurement
Spotify and TGI Fridays partner with Foursquare to enhance real-world consumer behavior measurement through machine learning.
Tech trendattributionFoursquareSpotifyMachine Learning Needs Good Data To Reach Its Potential
Machine learning is transforming digital advertising but marketers must ensure data accuracy to optimize campaigns effectively.
Tech trendmachine learningdigital advertisingdata accuracyAudienceScience Shuts Its Doors Less Than A Month After P&G Client Loss
Less than a month after Procter & Gamble pulled its business from the platform, AudienceScience has ceased operations and gone into receivership.
Industry trendaudiencescienceP&GPodcast: 58-Year-Old Wunderman Tackles Machine Learning
Seth Solomons, Wunderman’s CEO for North America, sees huge growth coming for machine learning. In the latest episode of AdExchanger Talks, he discusses the agency's continuous optimization approach and its implications for the marketing landscape.
Tech trendAdExchanger Talkspodcastseth solomonsPodcast: Nate Woodman Says Brands Will Eventually Own Proprietary Machine-Learning Models
In this episode of AdExchanger Talks, Nate Woodman discusses the future of brand data integrity in media buying and the potential for brands to develop proprietary machine-learning models to enhance performance and data management.
Tech trendpodcastmachine-learningdata-driven marketingThe FTC disclosure guidelines: An in-depth exploration of what affiliates and merchants need to know
Confused about how the FTC's disclosure guidelines affect affiliate marketers and merchants? Columnist Rae Hoffman gives you a rundown of what the rules mean for you.
Industry trendFTC GuidelinesAffiliate MarketingDisclosure ComplianceFacebook Adds Support For Third-Party Verified Viewable Impression Bidding
Moat will provide third-party verification for Facebook video ad viewability to start.
Tech trendFacebookDigital AdvertisingViewabilityGreek And Romanian Publisher Team-Up Project Agora Shows Early Promise
A coalition of online publishers in Greece and Romania, known as Project Agora, launched as an alternative to Google, monetizing millions of impressions in its initial phase.
Industry trendProject AgoraGreeceRomaniaExchangeWire European Weekly Round-Up #17
ExchangeWire rounds up some of the biggest stories in the European digital advertising space.
Industry trendDigital AdvertisingFacebookStarCom MediaVestThe Guardian Preps Mobile App Relaunch, Brings Programmatic to Its Core
The Guardian is relaunching its mobile app to help advertisers reach engaged readers while focusing on programmatic media trading as a key aspect of its operations.
Industry trendAdvertiserCross-ChannelDigital Marketing