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Why Advertisers Should Use A 30-Day Or Longer Attribution Window For On-Device Campaigns
Attribution is key for scaling user acquisition campaigns effectively. While many apps use seven-day attribution windows, this article argues that a 30-day or longer window is more beneficial, especially for on-device advertising.
attribution windowsinstallsironSourceGoogle Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul
Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left.
Tech trendcross-channelFirst-Party Cookiesgoogle analyticsOracle Adds Machine Learning Capabilities To Its CDP
Oracle is sprucing up its customer data platform, CX Unity, with a little machine learning, allowing it to support real-time data collection and enhance personalization capabilities.
Tech trendCDPCX Unitymachine learningHow agencies are helping CMOs break down barriers to digital transformation
As CMOs take over the customer journey, agencies are expanding their services and capabilities to help clients build and implement effective digital transformation initiatives.
Industry trendDigital transformationMarketing managementMarketing operationsThe Reality Of Machine Learning In Marketing
Exploring the intricate relationship between machine learning and human creativity in the marketing landscape.
marketingmachine learningAIXandr Launches Xandr Invest; PwC Global Entertainment & Media Outlook 2019–2023; Realeyes Announces Funding Round
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Xandr launches Xandr Invest - a new global omnichannel buying platform; PwC Global Entertainment & Media Outlook 2019–2023: China outgrows US; and Realeyes announces funding round.
Industry trendAIAPACOmnichannelHudson MX Launches A Platform And APIs To Automate Local TV Buys
Local TV buying is still a manual process. Ad tech company Hudson MX wants to change that with a platform launched Tuesday called BuyerAssist, which automates the local TV buying workflow.
Tech trendHudson MXAdvertisingLocal TV BuyingMachine Learning Sits At The Heart Of Google’s New App Ads Products
Google has introduced five new ad products focused on game developers, four of which leverage machine learning to enhance user acquisition and app advertising.
Tech trendAdmobApp CampaignsgoogleSingapore Visual AI Firm Wants Retail Brands to See Past QR Codes
QR codes have emerged as a popular tool to facilitate mobile payments, but their potential goes beyond enabling transactions and should be tapped to help retailers build brand equity.
AIRetail MediaOmnichannelMRC’s Video Measurement Guidelines Address OTT For The First Time
The Media Rating Council releases updated guidelines for digital video measurement, addressing OTT ad impressions for the first time.
Tech trendMRCOTTssai