AdTech Radar

589 results for “Ad” Clear

1. ShowHeroes Appoints Former Teads Exec Eric Shih to Board of Directors

   ShowHeroes Group, a leading global provider of digital video solutions for advertisers and publishers, has announced the appointment of former Teads executive Eric Shih as its global advisor & board member.

   AppointmentDigitalTargeting

2. DoubleVerify Earns MRC Accreditation Across Its Suite of Programmatic Targeting Services

   DoubleVerify, a leading software platform for digital media measurement, has announced its accreditation by the Media Rating Council (MRC) across its programmatic targeting services.

   DoubleVerifyMRC AccreditationDigital Media

3. Disney Deal with Horizon Media; South Korea Invests in Metaverse

   In today's ExchangeWire news digest: Disney strikes a deal with Horizon Media to open their data platform for brand measurement; South Korea pledges ₩223.7bn (£139m) to develop a national Metaverse; and ITV launches the UK's first AVOD/SVOD platform, ITVX.

   Industry trendDisneyHorizon MediaMetaverse

4. Bidstack Partners with Popular Farm Simulation Game Goodville

   Bidstack, the leading in-game advertising platform, has announced an exclusive new partnership with Stork Limited for the popular farming game Goodville.

   AdvertisingIn-GamePartnership

5. Clear Channel LaunchPAD Launches in France with Hivestack as First DOOH SSP Partner

   Hivestack partners with Clear Channel Europe's programmatic buying platform, LaunchPAD, to enhance programmatic buying of DOOH inventory in France.

   Industry trendDigitalDOOHPartnership

6. Hivestack Expands South-East Asia Footprint: Launching Programmatic DOOH Marketplace in Thailand

   Hivestack launches full programmatic operations in Thailand, allowing brands and media owners to engage in programmatic digital out-of-home (DOOH) advertising transactions.

   Industry trendDigitalDOOHProgrammatic

7. Tencent Take a Stake in Monzo; China Mobile Pull Off Mega Shanghai Listing

   In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Tencent takes a stake in Monzo; China Mobile raises USD$9bn after Shanghai listing; and a new class action lawsuit filed in California accuses Google and Apple of having a non-compete agreement breaching US competition laws.

   Industry trendTencentMonzoChina Mobile

8. Common Accessibility Problems With Ads – And Simple Ways To Fix Them

   Exploring the importance of accessibility in online ads and discussing common problems faced by users with disabilities.

   accessibilitydiversity and inclusionEvinced

9. Basis, The Company Formerly Known As Centro, Is Gearing Up For An IPO

   Basis Global Technologies – aka Centro – is angling to join the stampede of OG ad tech companies that hit the public market this year.

   Industry trendBasisCentroInitial Public Offering

10. AppLovin Acquires MoPub From Twitter For Just Over $1 Billion In Cash

    Mobile ad platform AppLovin entered into a definitive agreement to buy MoPub from Twitter for $1.05 billion in cash, allowing Twitter to focus more on ads within its apps and site.

    Industry trendacquisitionapp installsapple iOS 14