AdTech Radar

254 results for “Take” Clear

1. Sure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot

   The Prebid Summit in New York City showcased the vibrant, and often heated, discussions among members about the future of programmatic advertising, reflecting both collaboration and tension within the field.

   Industry trendcolumnprebidPrebid Summit

2. In B2B, influencer marketing takes on a different look

   B2B influencer marketing must be built for longer sales cycles and niche audiences. Learn how to make sustainable brand creation through strategic partnerships.

   B2B marketinginfluencer marketingbrand creation

3. The best marketing spend is the 5% you spend foolishly

   Chewy and Eleven Madison Park show how memorable customer moments can turn preference into measurable referral value.

   MarketingCustomer ExperienceReferrals

4. Your brand isn’t as differentiated as you think

   The tools meant to make marketing more effective may be making brands more alike. Here's why differentiation is becoming harder to sustain.

   MarketingDifferentiationBranding

5. C-Centric Launches Cross-Site Agentic Transfer

   C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites.

   Tech trendAgentic AICross-sitePublisher

6. Beyond the opt-in: Engineering consent for better marketing

   Compliance pressure is real, but privacy controls can power better personalization. Join us at the MarTech Conference to turn opt-ins into your best first-party data asset.

   MarTechMarketingPrivacy

7. Has The Ad Industry Lost The Pulse Of American Consumers?

   The advertising industry faces a serious relatability crisis, struggling to connect with everyday consumers amidst its obsession with data and technology.

   Ad IndustryAWNYcolumn

8. LG And Magnite Launch Agentic Home Screen Ads With A Winning NFL Quarterback

   LG smart TV home screen inventory is now accessible for media buying through agentic AI, featuring a campaign with NFL quarterback Brock Purdy.

   Tech trendAgentic AdsHome Screen AdsMagnite

9. The CMO role is evolving before our very eyes

   As brands that eliminate the CMO role gain attention in marketing circles, it's time to ask if it's more evolution than revolution.

   Industry trendCMOMarketingBranding

10. AI won’t kill sales jobs — buyers will

    As buyers put more trust in their own AI agents, sales reps face a new challenge: proving why they still deserve a seat at the table.

    Tech trendB2B marketingMarketing artificial intelligence (AI)