AdTech Radar

52 results for “Retail Media” Clear

1. Media Pulse: H1 2025

   A decidedly quiet first half of 2025? Absolutely not. All at once, the media, marketing, and commerce industries were hit by a wave of developments that would typically occur over a decade.

   Jul 1, 2025Industry trendmediamarketingcommerce

2. Wonder Group’s Plan To Win The Mealtime App Category Depends On Growing A Major Ad Business

   The first few months of 2025 have seen a surge of M&A, particularly in the commerce and retail media category, including Wonder's recent acquisition of Tastemade for $90 million.

   Mar 27, 2025Industry trendAdExchanger CommerceGrubhubRetail Media

3. ExchangeWire Media Pulse H2 2024

   The second half of 2024 in the media, marketing, and commerce industries progressed in much the same way as the first: a thrilling cavalcade of legal developments, national elections, and the continued revival of investment in the sector.

   Oct 1, 2024Industry trendMediaMarketingCommerce

4. Moloco Invests In Its Competitor Topsort As The Retail Media Stakes Go Up

   The retail media company Moloco has invested in Topsort, another retail media startup, aiming to strengthen their market position amid growing competition.

   Jul 11, 2024Industry trendMolocoRetail MediaTopsort

5. Expedia Has Booked Its Trip To Ad Land

   Expedia Group solidifies its role in the retail media revolution by consolidating first-party data across its portfolio and developing a programmatic advertising business, aiming to mirror successful strategies of traditional retail giants.

   May 14, 2024Industry trendExpediaRetail MediaTravel Media Network

6. Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts

   TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.

   Apr 30, 2024Industry trendalt TV currencyalt TV measurementDanielle DeLauro

7. Podcast: Will consumers adopt agentic commerce? (with Michael Morton)

   Discussing the limitations on consumer adoption of agentic commerce with expert Michael Morton.

   Oct 1, 2023Tech trendagentic commercee-commerceconsumer behavior

8. More Than A Bug? Major System Error Causes Heavy Overspending On Meta Platforms

   A glitch in Meta's advertising system led to significant overspending across numerous campaigns, impacting advertisers' budgets during a crucial time.

   Apr 24, 2023MetaAdvertisingSocial Media

9. Kroger Adds CTV Inventory To Its Retail Media Offering

   Kroger Precision Marketing expands into CTV and video inventory channels, providing advertisers with new opportunities to utilize Kroger data for better campaign measurement and performance.

   Sep 12, 2022Industry trendCara PrattcommerceCTV

10. Retail Media: The What & The Why

    Retail media is one of the most talked about emerging areas within the media and marketing industries, driven largely by the growth of e-commerce and the deprecation of third-party cookies.

    Mar 7, 2022Industry trendRetail MediaE-CommerceAdvertising