AdTech Radar

110 results for “Programmatic” Clear

1. CTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control

   CTV buyers demand greater transparency in ad placements, with ongoing challenges in optimizing show-level reporting despite enhanced data availability.

   Sep 18, 2026Industry trendCTVGracenoteIAB

2. AdExchanger Announces Finalists for the 2026 AdExchanger Awards

   AdExchanger has announced the finalists for the 2026 AdExchanger Awards, highlighting organizations and leaders in advertising and marketing that are driving measurable impact.

   Aug 25, 2026AdExchangerAdvertisingMarketing

3. The Trade Desk’s Revenue Growth Stalls As Big Brands Tighten Their Belts

   The Trade Desk reported a modest revenue growth of 3% year-over-year for Q2, leading to a significant drop in shares. CEO Jeff Green acknowledged the adverse effects of macroeconomic factors on large advertisers while presenting growth in smaller brands and international markets.

   Aug 7, 2026Industry trendearningsjeff greenthe trade desk

4. Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game

   Google's new Buyer Direct aims to streamline direct sales in advertising by bypassing the fees associated with traditional programmatic advertising.

   Jul 27, 2026Industry trendAd Serversagentic AICannes Lions 2026

5. Permutive and Adform Partner to Give Publishers Identity Flexible Activation Across DSP/SSP

   Jul 23, 2026Tech trendDataIDPartnership

6. How Containerization Is Reshaping The Programmatic Supply Chain With inPowered AI And Equativ | Cannes 2026

   For years, algorithmic decisioning lived on the buy side — inside DSPs that only ever saw a fraction of available inventory. Containerization changes that, moving custom AI decisioning models directly into SSP environments and reshaping the programmatic supply chain in the process.

   Jul 9, 2026Tech trendAI DecisioningCannes 2026containerization

7. MFA Ad Spend Is Increasing. Is AI Slop To Blame?

   This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023. This notable reversal comes from the Association of National Advertisers’ programmatic benchmark report for Q1.

   Jul 8, 2026Industry trendAIMFAJulie Weitzner

8. OpenX Launches AI-Powered Media Decisioning Suite: OpenX IQ

   OpenX announces the introduction of OpenX IQ, a suite of AI and machine learning capabilities to enhance media buying strategies for advertisers, agencies, and publishers.

   Jun 24, 2026AIMedia BuyingProduct Launch

9. Hyundai Tests Containerized Ad Tech To Drive New Efficiency

   Hyundai collaborates with Chalice AI and OpenX to pilot a containerized ad tech product, enhancing efficiency in programmatic advertising through innovative bidding processes.

   Jun 16, 2026Tech trendChaliceChalice AIcloud infrastructure

10. Thrad Launches Four Native Ad Formats for LLM AI Conversation Environments

    Thrad, the AI-native advertising infrastructure platform, today announced the general availability of four distinct ad formats designed natively for LLM and AI-powered conversation environments.

    Jun 4, 2026AINativeProgrammatic