398 results for “Data” Clear
AI search is turning prompts into customer research
Longer, more personal queries reveal the needs, trade-offs, and situations behind intent — giving marketers a richer view of what customers want.
Tech trendAISearch MarketingCustomer ResearchHow to use CRM segmentation to drive holiday repeat purchases
Use a CRM recency ladder to prioritize customer segments and coordinate holiday campaigns across email and paid media.
CRMEmail MarketingEcommerceYour marketing metrics are training your team to make bad decisions
Cheaper clicks and more leads can look like wins while qualified pipeline stalls. Uncover the tradeoffs behind your performance numbers.
Tech trendMarketing metricsKPIsDecision makingWill Salesforce’s Braze deal bring clarity or chaos?
The $5.7 billion acquisition could tighten the link between data and activation — or leave marketers managing another overlapping layer.
SalesforceBrazeMarketing TechnologyApple Publishes Its Plan To Wipe Out Web Tracking
Apple's WebKit team outlines an aggressive strategy to eliminate third-party web tracking, emphasizing user privacy and rejecting new tracking methodologies.
Tech trendappleiOS 27WebKitPolitical Campaigns Are Bringing Broadcast Habits To CTV. That Could Cost Them Billions
As political campaigns prepare to spend over $11 billion on advertising, many are taking old broadcast habits into the realm of connected television (CTV), potentially leading to wasted budgets.
Industry trendCTVCTV ad targetingDSPoliticalNetflix Touts New Measurement Capabilities As It Struggles With “Modest” Engagement Growth
Netflix is gearing up to deliver its Q3 earnings report, highlighting a 12% year-over-year revenue growth to $12.9 billion, while its advertising business falls slightly short of expectations.
Industry trendNetflixAdvertisingEngagementAI Slop Sites Are On The Rise. Is Ad Tech Ready For Its New MFA Challenge?
Ad industry insiders have consistently warned that generative AI would ignite an explosion in made-for-advertising (MFA) sites that cynically monetize via programmatic ad tech. A study released by DecryptAds uncovered more than 2,100 AI-generated recipe sites that exemplify these concerns.
Industry trendAI-generated websitesCybersecurityMFAATRA Leads Finalists in 2026 Search Engine Land Awards
ATRA has achieved finalist status in six categories, including multiple entries in PPC, making it the agency with the most nominations this year.
Search Engine Land AwardsPPCSEOHow to evaluate composable versus packaged CDP
Evaluating data warehouse readiness, engineering capacity, and real-time execution speeds determines optimal CDP architecture.
Tech trendCDPComposable CDPPackaged CDP