AdTech Radar

59 results for “CTV” Clear

1. Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride

   Digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, marking notable consolidation in the out-of-home advertising sector.

   Nov 25, 2025Industry trendBroadsignDigital Out-Of-HomeDOOH

2. IP Address Match Rates Are a Joke – And It’s No Laughing Matter

   According to a new report, IP-to-email matches are accurate about 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. This raises concerns for advertisers who rely on these data linkages to measure results and connect ad spend with real consumers.

   Nov 5, 2025Tech trendCIMMCoalition for Innovative Media MeasurementCTV transparency

3. The DOJ And Google Sharpen Their Remedy Proposals As The Two Sides Prepare For Closing Arguments

   The DOJ and Google have presented updated filings as they prepare for closing arguments in the ad tech antitrust suit, debating the necessity of a divestiture of Google's ad exchange.

   Nov 4, 2025Industry trendantitrust trialDOJDOJ Antitrust

4. Comcast Intros Biddable And Programmatic For Linear TV

   The dream of programmatic linear TV is getting a boost as Comcast Advertising announces availability of its linear TV inventory on a targetable, biddable basis.

   Oct 23, 2025Tech trendcomcastprogrammatic linearDentsu

5. LinkedIn’s CTV Ads Are Helping B2B Advertisers Find Audiences Where They Live

   LinkedIn introduces CTV ad buying allowing B2B advertisers to target specific audiences more effectively through connected TV platforms, enhancing their advertising strategies.

   Jun 19, 2025Industry trendBrandlinkJonathan Vulinkedin

6. Silverpush Expands European Footprint with Presence in Seven Countries

   Silverpush, the contextual intelligence company, announced the company’s expansion across Europe with the business now operating in seven key markets: the United Kingdom, France, Spain, Germany, Sweden, the Netherlands, and Italy.

   Jun 16, 2025Industry trendContextualEuropeTargeting

7. Agentic CTV Startup Olyzon Snags $5 Million In Funding To Hire More Humans

   On Thursday, French AI startup Olyzon announced $5 million in additional seed funding led by US-based venture capital firm Cassius Capital. This new round comes almost one year after Olyzon’s first seed funding and shortly after the company's expansion into the US market.

   Jun 12, 2025Industry trendAICassius Capitalinteractive ads

8. Scope3-Backed Contextual AI Platform Classify Aims To Disrupt Curation

   A new contextual curation platform called Classify, backed by industry veterans, aims to innovate contextual and semantic targeting beyond traditional keyword-based approaches.

   Jun 3, 2025Tech trendagentic AIamazonappnexus

9. As CTV Blooms, It’s Knives Out For The Trade Desk’s Take Rate

   The Trade Desk's take rate remains stable at around 20%, even as competitors with lower rates gain traction, particularly in the growing Connected TV advertising market. This article explores the implications of the Trade Desk's pricing strategy amidst increasing pressure from rival DSPs.

   Apr 28, 2025Industry trendAmazon DSPDSP Take ratesPontiac DSP

10. How Shutterfly Used A Search-Powered Custom Algorithm To Zoom In On New Customers

    Shutterfly's innovative CTV campaign utilized a search-based custom algorithm to effectively target new customer segments, demonstrating the viability of non-ID-based targeting strategies.

    Apr 28, 2025Tech trendcampaign optimizationCTVShutterfly