76 results for “Bid” Clear
Assertive Yield Announces Product and Customer Success Leadership Appointments
Assertive Yield has announced key strategic leadership appointments in product and customer success to strengthen product-led innovation and customer outcomes.
AppointmentPublisherRevenuePubMatic and Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM
Today (31st March, 2026), PubMatic announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. This campaign targets cooking enthusiasts and consumers of responsibly sourced French-produced meat, aiming for a high video completion rate.
Tech trendAIAdvertisingCampaignWhy Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead
CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. Meanwhile, Amazon’s ad business is rapidly outpacing The Trade Desk, highlighting a significant shift in buy-side priorities in the CTV market.
Industry trendad tech take rateAmazon DSPCTVThe DOJ And Google Sharpen Their Remedy Proposals As The Two Sides Prepare For Closing Arguments
The DOJ and Google have presented updated filings as they prepare for closing arguments in the ad tech antitrust suit, debating the necessity of a divestiture of Google's ad exchange.
Industry trendantitrust trialDOJDOJ AntitrustComcast Intros Biddable And Programmatic For Linear TV
The dream of programmatic linear TV is getting a boost as Comcast Advertising announces availability of its linear TV inventory on a targetable, biddable basis.
Tech trendcomcastprogrammatic linearDentsuThe Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand
The Ad Context Protocol (AdCP) aims to establish standard protocols for agentic solutions in advertising. Co-founders include Triton Digital, Yahoo!, and Optable, focusing on enhancing communication between AI advertising agents.
Tech trendAd Context ProtocolAdCPagentic advertisingLinkedIn’s CTV Ads Are Helping B2B Advertisers Find Audiences Where They Live
LinkedIn introduces CTV ad buying allowing B2B advertisers to target specific audiences more effectively through connected TV platforms, enhancing their advertising strategies.
Industry trendBrandlinkJonathan VulinkedinSilverpush Expands European Footprint with Presence in Seven Countries
Silverpush, the contextual intelligence company, announced the company’s expansion across Europe with the business now operating in seven key markets: the United Kingdom, France, Spain, Germany, Sweden, the Netherlands, and Italy.
Industry trendContextualEuropeTargetingScope3-Backed Contextual AI Platform Classify Aims To Disrupt Curation
A new contextual curation platform called Classify, backed by industry veterans, aims to innovate contextual and semantic targeting beyond traditional keyword-based approaches.
Tech trendagentic AIamazonappnexusThe Future Of Probabilistic Attribution: What Will Apple Do Next?
This article explores the challenges and future of probabilistic attribution in the wake of Apple's privacy restrictions and IDFA removal.
Tech trendAdAttributionKitappleApple Privacy Manifest