537 results for “Ad” Clear
When the CMO sees growth and the CFO sees a problem
Should you increase media spend, hold steady, or pull back? Look at who's buying, what's driving sales, and how much value they add.
Marketing managementBudgetingMedia spendingIt’s time to re-think voice of the customer programs
Traditional customer surveys, endless feedback requests, and Net Promoter Scores (NPS) are failing both consumers and brands. What should modern companies do instead.
customer experiencevoice of the customerNet Promoter ScoreMeta Grows Revenue 26% Despite Massive Muse Operating Costs
Meta has reported a 26% increase in revenue despite facing significant legal challenges, showcasing its strong Q3 earnings and continued investment in AI.
Industry trendAIMetaearningsThe Age of Agent Everything
What do you really use AI for? In her latest op-ed, Shirley Marschall asks where the true value lies in everyday AI agents…
Ad TechAgentic AIAIDigest: Australia Sues Platforms Over Under-16 Social Media Ban; Spotify Launches Paid Podcast Memberships
In today’s ExchangeWire news digest: Australia moves to sue Meta, TikTok, Snap and Google over enforcement of its under-16 social media ban, Spotify launches paid memberships to help podcasters monetise their biggest fans, and Spark Foundry research finds 25-to-34-year-olds are the toughest consumers for UK brands to win over.
Industry trendAustraliaSocial Media RegulationSpotifyHappydemics Partners with Nexxen to Deliver Third-Party Brand Measurement
Happydemics announces a partnership with Nexxen, providing third-party brand lift measurement to advertisers in the UK and Australia.
Brand LiftMarketingMedia51Degrees Launches Human Confidence Data Tool to Help Identify Non-Human Web Traffic
Precision data and technology company 51Degrees is launching a new product that will help website owners, advertisers, and their technology partners to filter and manage non-human traffic in order to save costs, protect their IP and boost the value of their human audiences.
Product LaunchIP IntelligenceSafeguardingThe Family Online Safety Institute Welcomes Wizz App as Newest Member
Today (21st October, 2026), the Family Online Safety Institute (FOSI) announces that Wizz App will become its newest member company. For young people, building relationships online has become an everyday norm, and both organisations are committed to making sure those connections happen in spaces designed around their safety and authenticity.
Family Online Safety InstituteWizz AppOnline SafetyAI search is turning prompts into customer research
Longer, more personal queries reveal the needs, trade-offs, and situations behind intent — giving marketers a richer view of what customers want.
Tech trendAISearch MarketingCustomer ResearchOpenAI to Enable Creative Enhancements for Ads on October 30, 2026
OpenAI has announced that creative enhancements will be enabled for self-serve ad campaigns, allowing ads to be optimized based on user interests and context starting October 30, 2026.
Tech trendOpenAICreative EnhancementsAdvertising