AdTech Radar

581 results for “Ad” Clear

1. Acquisitions of Aging Startups Show Resilience in Changing Market

   An analysis of Crunchbase data reveals that many well-funded startups that haven't raised new capital in years are still able to secure significant acquisitions, albeit at lower valuations than their peak.

   AcquisitionsStartupsVenture Capital

2. Understanding Local Search Intent Through AI Mode Queries

   Exploring how conversational search enhances local keyword research by integrating customer context and intent in search queries.

   Tech trendLocal SearchSEOKeyword Research

3. Disney Uses Self-Service To Attract New Buyers – With A Focus On Local

   Disney is moving forward with automating its ad sales, introducing a self-serve programmatic option to attract local advertisers with enhanced targeting capabilities.

   Industry trendDisney Ad SalesDisney Campaign ManagerDisney programmatic

4. Nearly 44% of SEO Professionals More Worried About AI Than Last Year

   According to a new SEOjobs.com survey of 279 respondents, nearly 44% of SEO and search professionals are more concerned about AI than they were a year ago, primarily due to smaller teams and tougher competition.

   Industry trendArtificial intelligenceEmploymentSearch engine optimization

5. Preventing AI Workflows from Degrading: Understanding Context Engineering

   This article delves into the importance of managing context in AI workflows, particularly when using large language models (LLMs). It explains the concept of 'context rot' and offers solutions to maintain effective AI output.

   Tech trendAIContext EngineeringLarge Language Models

6. Semrush Confirms Google is Serving Inaccurate Search Results to Automated Tools

   Semrush has reported that Google is returning misleading search results that affect various automated ranking tools, joining other SEO platforms in identifying these 'poisoned' results. The issues, which have been noted since September, may impact how rankings appear and should be cross-verified against Google Search Console.

   Tech trendGoogleSEMSearch Engine Optimization

7. The Importance of Order in Technical SEO Fixes Post-Migration

   Fixing technical SEO issues after a website migration doesn’t always lead to immediate performance gains. The biggest improvements often come down to which issues are addressed first and when.

   SEOTechnical SEOWebsite Migration

8. Google Ads Expands Customer Acquisition and Retention Features

   Google Ads is introducing new customer acquisition and retention features across Performance Max, Shopping and Search campaigns, giving advertisers more control over how they reach new customers and re-engage existing ones.

   Google AdsCustomer AcquisitionCustomer Retention

9. Google's Ask Maps: Enhancing Local Search for Businesses

   Google's Ask Maps introduces a conversational search experience that allows users to ask specific questions about their needs, revolutionizing the way customers find local businesses.

   Tech trendGoogleAsk MapsLocal SEO

10. The Future of PPC Agencies: How Automation and AI are Changing the Landscape

    Exploring the transformation of PPC agencies as automation and AI take over operational tasks, shifting the value from manual management to strategic decision-making.

    Industry trendPPCMarketingAutomation