AdTech Radar

443 results for “AI” Clear

1. Why Is Something as Important as Viewability Being Defined So Weakly?

   Daniel Shaw, founder at Encore Digital, explores the complexities of viewability standards in digital advertising, questioning the acceptance of low benchmarks for what constitutes a viewable ad.

   May 14, 2014ViewabilityDigital AdvertisingAd Verification

2. The Russian Ad Tech Sector and How It Differs from the West

   Nick Davidov, The Pult Group, managing director, discusses the future of ad tech in Russia and what the West can learn from its development, as well as the unique market dynamics there which make it such a difficult market to crack for those firms based in the US and Western Europe.

   May 13, 2014Industry trendAdvertiserAnalyticsEMEA

3. Tackling the Issue of Infringing Copyright in a Digital Age

   Nick Stringer, IAB UK, director of regulatory affairs, explores how the UK digital advertising industry can limit the risk of brand advertising on infringing copyright sites.

   May 12, 2014Industry trendCopyrightAdvertisingDigital Media

4. ExchangeWire European Weekly Round-Up

   ExchangeWire rounds up some of the biggest stories in the European digital advertising space.

   May 9, 2014Industry trendAdvertisingPublicisOmnicom

5. The Great Time Suck: Why Publishers Hate the Transactional RFP Business

   A deep dive into the complexities of RFP processes in the digital marketing landscape, revealing the inefficiencies experienced by publishers.

   Sep 13, 2013chris o'haradata-driven thinkingnextmark

6. A Parable for Digital Marketing

   This article by Ali Mirian explores the implications of human nature in behavioral advertising and the shift towards behavior change in marketing strategies.

   Dec 6, 2012gamificationbehavioral advertisingmarketing strategy

7. With Pharma’s Ability To Target Limited, Precision Health Prescribes Regimen Of Context And Geography

   Precision Health Media is focusing on contextual targeting to reach specific health audiences more effectively, amid restrictions on behavioral targeting for pharmaceutical marketers.

   Oct 17, 2012Tech trendBill JenningscontextualPrecision Health Media

8. ePrize’s Rewards For Brands: Constant Conversation With Consumers, Plus Data

   The acquisition of sweepstakes content company ePrize by PE firm Catterton Partners highlights the shift in brand advertising and marketing towards mobile and social media for improved customer relationship management.

   Aug 23, 2012Industry trendacquisitionsCatterton PartnersePrize

9. Will Consumers Manage Their Data? Enliken Makes The Case

   Enliken aims to give consumers control over how their data is used by allowing them to track their online actions and share that data for charitable donations.

   Aug 20, 2012EnlikenData PrivacyConsumer Data Management

10. The Battle For Consumer Data

    The battle for consumer data just reached a new, much more feverish pitch as Apple aims to disintermediate publishers from their audiences.

    Feb 18, 2011Industry trenddatadigital advertising