AdTech Radar

428 results for “Data” Clear

1. The Russian Ad Tech Sector and How It Differs from the West

   Nick Davidov, The Pult Group, managing director, discusses the future of ad tech in Russia and what the West can learn from its development, as well as the unique market dynamics there which make it such a difficult market to crack for those firms based in the US and Western Europe.

   Industry trendAdvertiserAnalyticsEMEA

2. ExchangeWire European Weekly Round-Up

   ExchangeWire rounds up some of the biggest stories in the European digital advertising space.

   Industry trendAdvertisingPublicisOmnicom

3. The Great Time Suck: Why Publishers Hate the Transactional RFP Business

   A deep dive into the complexities of RFP processes in the digital marketing landscape, revealing the inefficiencies experienced by publishers.

   chris o'haradata-driven thinkingnextmark

4. With Pharma’s Ability To Target Limited, Precision Health Prescribes Regimen Of Context And Geography

   Precision Health Media is focusing on contextual targeting to reach specific health audiences more effectively, amid restrictions on behavioral targeting for pharmaceutical marketers.

   Tech trendBill JenningscontextualPrecision Health Media

5. ePrize’s Rewards For Brands: Constant Conversation With Consumers, Plus Data

   The acquisition of sweepstakes content company ePrize by PE firm Catterton Partners highlights the shift in brand advertising and marketing towards mobile and social media for improved customer relationship management.

   Industry trendacquisitionsCatterton PartnersePrize

6. Will Consumers Manage Their Data? Enliken Makes The Case

   Enliken aims to give consumers control over how their data is used by allowing them to track their online actions and share that data for charitable donations.

   EnlikenData PrivacyConsumer Data Management

7. The Battle For Consumer Data

   The battle for consumer data just reached a new, much more feverish pitch as Apple aims to disintermediate publishers from their audiences.

   Industry trenddatadigital advertising

8. SVnetwork Incenting Consumers With Self-Selecting Social Ads Says CEO Samit

   Jay Samit, CEO of SVnetwork, discusses the effectiveness of self-selecting social ads versus traditional advertising methods.

   ad networksocial