AdTech Radar

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1. Google Ads Expands Self-Serve Conversion Lift to Search and Performance Max Campaigns

   Google Ads is expanding Conversion Lift, allowing self-serve access to incrementality measurement for Search and Performance Max campaigns, previously requiring Google representative assistance.

   Tech trendGoogle AdsConversion LiftPerformance Max

2. Google Ads Expands Smart Bidding Exploration to Performance Max and Shopping Campaigns

   Google Ads has expanded its Smart Bidding Exploration feature to include Performance Max and Shopping campaigns, giving advertisers more opportunities to pursue additional conversion potential through Target ROAS bidding.

   Tech trendGoogle AdsSmart BiddingPerformance Max

3. Google Ads Introduces Text Customization Asset Previews for AI Max

   Google Ads has rolled out a new feature for AI Max that allows advertisers to preview AI-generated headlines and descriptions before activating text customization in their Search campaigns.

   Google AdsArtificial IntelligenceAdvertising

4. Google Analytics Introduces User Groups Admin API for Easier Access Management

   Managing access across multiple Google Analytics accounts and properties can be time-consuming, particularly for large organizations and agencies. The new API helps administrators automate these tasks instead of managing users and permissions individually.

   Google AnalyticsUser Groups Admin APIAccess Management

5. Google Merchant Center Introduces New Store Address Attribute for Local Inventory Ads

   Google now requires the `store_address` attribute for each product submission intended for Local inventory ads or Local free listings.

   Tech trendGoogle Merchant Centere-commerceonline retail

6. Google Ads Expands Automotive Advertising with Model Feeds

   Google Ads introduces automotive model feeds, enabling manufacturers to showcase vehicle lineups directly in search results with dynamic information.

   Google Adsautomotive advertisingmodel feeds

7. Google Introduces Optimization Feature for Tag Manager

   Google is introducing a new optimization capability for Google Tag Manager (GTM) that allows containers to send data directly to Google measurement products, reducing unnecessary JavaScript loading and simplifying tag management.

   Tech trendGoogle Tag ManagerJavaScriptWeb analytics

8. Google Analytics Launches User Groups Admin API for Easier Access Management

   Google Analytics introduced a new User Groups Admin API, allowing organizations to manage user groups, permissions and account access programmatically.

   Google AnalyticsAPIUser Management

9. Meta and TikTok Mutually Block Each Other’s Ads

   In a recent development, Meta and TikTok have entered into an unusual scenario where both platforms are blocking advertisements from each other. This move highlights the competitive landscape of digital advertising and platform economics.

   Industry trendMetaTikTokdigital advertising

10. Numeracle Raises $28 Million to Combat Call Spam Issues

    Numeracle has secured $28 million from Edison Partners to assist businesses with calls being labeled as spam or blocked by carriers.

    NumeracleFundingTelecom