AdTech Radar

576 results for “Ad” Clear

1. How Omnicom’s AI Virtual Assistant Does The Campaign Grunt Work For Planters

   Omnicom’s new generative AI virtual assistant, Omni Assist, is designed to help agency employees solve specific challenges like audience analysis.

   Tech trendAIOmnicomPlanters

2. The Move Toward Better Measurement

   Moving-and-storage companies rely heavily on word of mouth. Piece of Cake Moving & Storage asks customers how they found out about the company and offers generous referral fees. CMO Najah Ayoub discusses the challenges of measuring earned media and the importance of customer experience.

   cmoearned mediamedia mix modeling

3. Moloco Invests In Its Competitor Topsort As The Retail Media Stakes Go Up

   The retail media company Moloco has invested in Topsort, another retail media startup, aiming to strengthen their market position amid growing competition.

   Industry trendMolocoRetail MediaTopsort

4. The Future Of Probabilistic Attribution: What Will Apple Do Next?

   This article explores the challenges and future of probabilistic attribution in the wake of Apple's privacy restrictions and IDFA removal.

   Tech trendAdAttributionKitappleApple Privacy Manifest

5. Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio

   Pandora becomes the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, enhancing addressability for ads and strengthening its programmatic capabilities.

   Tech trendAdsWizzCTVDigital Audio

6. Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming

   Seedtag's CTV business is beginning to blossom with its acquisition of Beachfront, a supply-side platform specializing in TV and video, to accelerate its growth in the US and enhance its contextual advertising capabilities.

   Industry trendad tech M&ABeachfrontBrian Danzis

7. Expedia Has Booked Its Trip To Ad Land

   Expedia Group solidifies its role in the retail media revolution by consolidating first-party data across its portfolio and developing a programmatic advertising business, aiming to mirror successful strategies of traditional retail giants.

   Industry trendExpediaRetail MediaTravel Media Network

8. Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts

   TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.

   Industry trendalt TV currencyalt TV measurementDanielle DeLauro

9. Google’s Ad Network Biz Dips, But Search Brings Home The Bacon

   Google's revenue from its Search remains strong despite declines in its ad network business, indicating a shift in monetization strategies as the company explores generative AI and new search formats.

   Industry trendgooglegoogle searchalphabet

10. Google Ads Expands Self-Serve Conversion Lift to Search and Performance Max Campaigns

    Google Ads is expanding Conversion Lift, allowing self-serve access to incrementality measurement for Search and Performance Max campaigns, previously requiring Google representative assistance.

    Tech trendGoogle AdsConversion LiftPerformance Max