AdTech Radar

576 results for “Ad” Clear

1. As CTV Blooms, It’s Knives Out For The Trade Desk’s Take Rate

   The Trade Desk's take rate remains stable at around 20%, even as competitors with lower rates gain traction, particularly in the growing Connected TV advertising market. This article explores the implications of the Trade Desk's pricing strategy amidst increasing pressure from rival DSPs.

   Industry trendAmazon DSPDSP Take ratesPontiac DSP

2. How Shutterfly Used A Search-Powered Custom Algorithm To Zoom In On New Customers

   Shutterfly's innovative CTV campaign utilized a search-based custom algorithm to effectively target new customer segments, demonstrating the viability of non-ID-based targeting strategies.

   Tech trendcampaign optimizationCTVShutterfly

3. Snap’s New Generative AI Ad Format Emphasizes Engagement Over Scale

   Snap has unveiled sponsored AI lenses, a new generative AI ad format that allows users to interact in unique ways, enhancing storytelling and engagement while keeping experiences organic and fun.

   Tech trendad creativegenerative AIGrace Kao

4. Wonder Group’s Plan To Win The Mealtime App Category Depends On Growing A Major Ad Business

   The first few months of 2025 have seen a surge of M&A, particularly in the commerce and retail media category, including Wonder's recent acquisition of Tastemade for $90 million.

   Industry trendAdExchanger CommerceGrubhubRetail Media

5. This Investment Firm Is Acquiring A Newsletter Ad Platform To Build Email’s Answer To Taboola And Outbrain

   Redbrick, a Canada-based tech investment firm, has acquired Paved, a programmatic newsletter platform, to capitalize on the growing email newsletter market.

   Industry trendemail newslettersAdTechinvestment

6. Exploring Meridian: Google's New Open-Source Marketing Mix Model

   Google’s Meridian is revolutionizing paid search measurement by transitioning away from last-click attribution, providing marketers a clearer understanding of their search ads' incremental revenue.

   Tech trendGoogleDigital MarketingPaid Search

7. The Evolving Value of Exact Match Domains in SEO

   An exploration of how exact match domains have changed in value and their impact on SEO strategies over the years.

   SEOExact Match DomainsDomain Value

8. The State of Data and Tech Maturity for Brands in APAC

   Dive into our in-depth report, in association with Skeleton Key, as we assess the levels of data maturity across four key APAC markets.

   Industry trendData MaturityAPACAdvertising

9. Google Merchant Center Adds Warranty Attribute for Product Listings

   Google Merchant Center has introduced a new warranty attribute, allowing retailers to provide warranty information for products in Shopping ads and free listings.

   Google Merchant CenterEcommerceProduct Feeds

10. ExchangeWire Media Pulse H2 2024

    The second half of 2024 in the media, marketing, and commerce industries progressed in much the same way as the first: a thrilling cavalcade of legal developments, national elections, and the continued revival of investment in the sector.

    Industry trendMediaMarketingCommerce