AdTech Radar

442 results for “AI” Clear

1. Kroger Adds CTV Inventory To Its Retail Media Offering

   Kroger Precision Marketing expands into CTV and video inventory channels, providing advertisers with new opportunities to utilize Kroger data for better campaign measurement and performance.

   Sep 12, 2022Industry trendCara PrattcommerceCTV

2. Russia's Yandex Sparks Data Privacy Concerns; Digital Markets Act Could Jeopardise WhatsApp Encryption

   In today's ExchangeWire news digest: "Russia's Google", Yandex, creates concerns over data security; concerns are raised that the Digital Markets Act could pose a security risk to WhatsApp users; and esports start-up Ampverse raises USD $12m in a Series A funding round.

   Mar 29, 2022Industry trendData PrivacyDigital Markets ActWhatsApp

3. Retail Media: The What & The Why

   Retail media is one of the most talked about emerging areas within the media and marketing industries, driven largely by the growth of e-commerce and the deprecation of third-party cookies.

   Mar 7, 2022Industry trendRetail MediaE-CommerceAdvertising

4. Big Tech Sanctions Russia Following Ukraine Invasion; Chinese Start-ups Join TikTok's Exit from India

   In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Social media giants sanction Russian media following Ukraine invasion; Chinese start-ups follow TikTok's exit from India; Apple blocks Kremlin-linked news outlets from the App Store; and Disney secures a deal with Horizon Media.

   Mar 4, 2022Industry trendBig TechSanctionsUkraine Invasion

5. ShowHeroes Appoints Former Teads Exec Eric Shih to Board of Directors

   ShowHeroes Group, a leading global provider of digital video solutions for advertisers and publishers, has announced the appointment of former Teads executive Eric Shih as its global advisor & board member.

   Mar 3, 2022AppointmentDigitalTargeting

6. DoubleVerify Earns MRC Accreditation Across Its Suite of Programmatic Targeting Services

   DoubleVerify, a leading software platform for digital media measurement, has announced its accreditation by the Media Rating Council (MRC) across its programmatic targeting services.

   Mar 3, 2022DoubleVerifyMRC AccreditationDigital Media

7. Bidstack Partners with Popular Farm Simulation Game Goodville

   Bidstack, the leading in-game advertising platform, has announced an exclusive new partnership with Stork Limited for the popular farming game Goodville.

   Mar 3, 2022AdvertisingIn-GamePartnership

8. Disney Deal with Horizon Media; South Korea Invests in Metaverse

   In today's ExchangeWire news digest: Disney strikes a deal with Horizon Media to open their data platform for brand measurement; South Korea pledges ₩223.7bn (£139m) to develop a national Metaverse; and ITV launches the UK's first AVOD/SVOD platform, ITVX.

   Mar 3, 2022Industry trendDisneyHorizon MediaMetaverse

9. Clear Channel LaunchPAD Launches in France with Hivestack as First DOOH SSP Partner

   Hivestack partners with Clear Channel Europe's programmatic buying platform, LaunchPAD, to enhance programmatic buying of DOOH inventory in France.

   Mar 3, 2022Industry trendDigitalDOOHPartnership

10. Hivestack Expands South-East Asia Footprint: Launching Programmatic DOOH Marketplace in Thailand

    Hivestack launches full programmatic operations in Thailand, allowing brands and media owners to engage in programmatic digital out-of-home (DOOH) advertising transactions.

    Mar 2, 2022Industry trendDigitalDOOHProgrammatic