AdTech Radar

248 results for “Take” Clear

1. Retail media budgets are growing. Advertisers’ patience isn’t.

   Advertisers plan to spend more, but slow activation and weak measurement can still cost networks money.

   Industry trendRetail mediaAdvertisersBudget

2. Email marketing’s history can guide AI governance

   Attribution, accuracy, and authenticity offer a starting point for responsible AI use — and for protecting your brand's credibility.

   Industry trendEmail marketingAI governanceMarketing ethics

3. Adding AI or headcount won’t fix a marketing skills gap

   AI can increase output while creating more work for your best people. Three practical checks can help you avoid that trap.

   MarketingAISkills Gap

4. HubSpot’s Unbound 2026: The big announcements and updates

   Unbound 2026 saw big product announcements on the main stage and other news that flew under the radar. Let’s break it all down for you.

   HubSpotUnbound 2026Marketing Technology

5. VideoAmp Bets On AI To Connect Ad Planning And Measurement

   The competition continues for the title of best video ad currency provider as VideoAmp sharpens its focus on TV audience data, ad performance, and AI, amidst challenges from legacy ratings providers.

   Industry trendAI agentsandrea zapataCTV measurement

6. Sure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot

   The Prebid Summit in New York City showcased the vibrant, and often heated, discussions among members about the future of programmatic advertising, reflecting both collaboration and tension within the field.

   Industry trendcolumnprebidPrebid Summit

7. In B2B, influencer marketing takes on a different look

   B2B influencer marketing must be built for longer sales cycles and niche audiences. Learn how to make sustainable brand creation through strategic partnerships.

   B2B marketinginfluencer marketingbrand creation

8. Your brand isn’t as differentiated as you think

   The tools meant to make marketing more effective may be making brands more alike. Here's why differentiation is becoming harder to sustain.

   MarketingDifferentiationBranding

9. The best marketing spend is the 5% you spend foolishly

   Chewy and Eleven Madison Park show how memorable customer moments can turn preference into measurable referral value.

   MarketingCustomer ExperienceReferrals

10. C-Centric Launches Cross-Site Agentic Transfer

    C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites.

    Tech trendAgentic AICross-sitePublisher