AdTech Radar

110 results for “Programmatic” Clear

1. MadTech Daily: Google Tests Publisher Payments for AI Search; European TV Initiative Targets Programmatic Barriers

   This week, advertising continued to expand with brands building their own ad businesses, AI opening new routes to consumers and digital spending reaching new heights across the UK.

   Oct 2, 2026Industry trendad revenueAd SpendAd Tech

2. Zoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good

   Zoom's brand awareness is high, but most consumers only associate it with video calls from the pandemic. The company is working to expand its brand story beyond this singular identity.

   Oct 2, 2026ZoomBrand AwarenessMarketing

3. Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS

   Apple’s iOS 27 update has expanded its blocking list to include a broad array of programmatic data companies, impacting their ability to serve ads on Safari and other mobile browsers.

   Oct 2, 2026Industry trendappleiOS 27WebKit

4. Apple Takes A Bite Out Of Programmatic

   During our Programmatic IO conference Tuesday, AdExchanger Senior Editor James Hercher got a tip and followed leads, then tapped out a story in the green room and posted it before we closed out the conference. The story? Apple updated iOS, which blocked The Trade Desk from serving ads on Safari, the open web – ironic timing given that Hercher wrote it at a conference about, in part, the growth of an open web.

   Oct 1, 2026Industry trendprogrammaticAppleiOS

5. Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them

   Agencies are re-evaluating data ownership in the context of agentic AI tools, focusing on reducing risks and creating new revenue streams by licensing rather than owning the technology.

   Oct 1, 2026Industry trendagentic AIdata ownershipadvertising

6. Programmatic IO: Insurers Are Building Ad Tech’s AI Accountability Layer

   AI has the potential to streamline advertising workflows, but it also introduces risks due to lack of oversight. New laws are emerging, complicating compliance for companies deploying AI without sufficient supervision.

   Sep 30, 2026Industry trendadexchanger programmatic ioAgentic AdsAI governance

7. Apple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari

   The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which was released on September 14. Apple has been investigating the issue, but a resolution has not yet been found from The Trade Desk’s perspective.

   Sep 29, 2026Industry trendapplesafarithe trade desk

8. "It Won't Be a Human in the Loop, It'll Be Another AI Agent" – PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers

   ExchangeWire’s John Still sat down with PubMatic CEO Rajeev Goel to talk about ad tech complexity, and how agentic buying could change who holds power in programmatic advertising.

   Sep 29, 2026Tech trendAIProgrammaticPublisher

9. Understanding Agentic Protocols With Adform's Jochen Schlosser

   In this TraderTalkTV episode, Jochen Schlosser, CTO / CPO at Adform, joins ExchangeWire co-founder & advisor Ciaran O'Kane at the legendary whiteboard to explain agentic ad tech protocols.

   Sep 23, 2026Tech trendAd TechAgentic AIIndustry Infrastructure

10. Opacity by Design: Will Ad Tech and Media Ever Be Transparent?

    Paul Evans explores the entrenched opacity in ad tech and media, highlighting systemic issues and the reluctance to embrace transparency.

    Sep 21, 2026Industry trendAd TechDisplayMedia