AdTech Radar

136 results for “Measurement” Clear

1. Who Eats The Spending Gap When Agentic Spend Outpaces Proof Of Impact?

   An exploration of the proof gap in AI-driven ad spending and the need for a structured risk budget in media campaigns.

   Oct 7, 2026Tech trendad tech insuranceagentic AICTV

2. 20 years and billions of dollars later, CX still has the same problem

   Despite decades of CX investment, companies still struggle to deliver the experiences they think they do. Here’s what’s getting in the way.

   Oct 7, 2026Customer ExperienceCXLeadership

3. Digest: Walmart Connect Brings Shopper Data to Linear TV

   In today's Digest, we discuss Walmart Connect bringing its shopper data to linear TV with Warner Bros. Discovery, Ofcom investigating Meta over Instagram's Instants feature, and Zeta Global agreeing to acquire Digital Audience.

   Oct 7, 2026Industry trendWalmart Connectlinear TVWarner Bros. Discovery

4. Agencies Need A New Job Description, Not Just New Titles

   The competitive landscape for agencies is changing as AI begins to influence the roles and responsibilities within the industry.

   Oct 7, 2026Industry trendadvertising weekAgenciesagentic AI

5. Moloco Becomes First Ad Tech Company to Achieve IAB Europe Retail Media Certification

   Milestone announced at IAB Europe’s annual Retail Media Impact Summit as certification expands beyond retailers to support greater confidence and consistency for buyers.

   Oct 7, 2026Industry trendRetail MediaAd TechCertification

6. Two Ways to Ruin the Wine: When Good Inventory Goes Bad

   In her latest column, Shirley Marschall looks at the ad tech supply chain, MFA sites, and cockroaches in the wine…

   Oct 7, 2026Ad TechAdvertiserInventory

7. OpenAI adds visuals to ChatGPT ads

   OpenAI is expanding ChatGPT ads with visual formats and better measurement, but bots are already inflating click through numbers.

   Oct 6, 2026Industry trendOpenAIChatGPTAdvertising

8. Want an AI-Built MMM You Can Trust? Start With a Thesis

   AI can build a marketing mix model in days. Whether you should believe it is another matter. On this episode of Inside the Stack, AdExchanger speaks with Madan Bharadwaj, Founder and CEO of M-Squared, about how marketers can decide whether an AI-built marketing mix model is reliable enough to act on.

   Oct 6, 2026Tech trendAIattributionIncrementality

9. On Device Launches Brand Lift Data API, Redefining Brand Lift Measurement for the Outcomes Era

   On Device, an advanced Brand Lift data company, launched its Brand Lift Data API, enabling clients to access high-quality, transparent Brand Lift data that connects advertising exposure with verified brand outcomes.

   Oct 6, 2026AdvertisingBrand LiftData

10. The Data Advantage Report: Navigating Identity and Intent

    Taboola announces a new report revealing significant shifts and challenges facing today’s advertisers in navigating consumer journeys across fragmented media.

    Oct 6, 2026Industry trendadvertisercustomer experiencemarketing