389 results for “Data” Clear
It’s time to re-think voice of the customer programs
Traditional customer surveys, endless feedback requests, and Net Promoter Scores (NPS) are failing both consumers and brands. What should modern companies do instead.
customer experiencevoice of the customerNet Promoter ScoreMeta Grows Revenue 26% Despite Massive Muse Operating Costs
Meta has reported a 26% increase in revenue despite facing significant legal challenges, showcasing its strong Q3 earnings and continued investment in AI.
Industry trendAIMetaearningsThe Age of Agent Everything
What do you really use AI for? In her latest op-ed, Shirley Marschall asks where the true value lies in everyday AI agents…
Ad TechAgentic AIAIHappydemics Partners with Nexxen to Deliver Third-Party Brand Measurement
Happydemics announces a partnership with Nexxen, providing third-party brand lift measurement to advertisers in the UK and Australia.
Brand LiftMarketingMedia51Degrees Launches Human Confidence Data Tool to Help Identify Non-Human Web Traffic
Precision data and technology company 51Degrees is launching a new product that will help website owners, advertisers, and their technology partners to filter and manage non-human traffic in order to save costs, protect their IP and boost the value of their human audiences.
Product LaunchIP IntelligenceSafeguardingAI search is turning prompts into customer research
Longer, more personal queries reveal the needs, trade-offs, and situations behind intent — giving marketers a richer view of what customers want.
Tech trendAISearch MarketingCustomer ResearchYour marketing metrics are training your team to make bad decisions
Cheaper clicks and more leads can look like wins while qualified pipeline stalls. Uncover the tradeoffs behind your performance numbers.
Tech trendMarketing metricsKPIsDecision makingHow to use CRM segmentation to drive holiday repeat purchases
Use a CRM recency ladder to prioritize customer segments and coordinate holiday campaigns across email and paid media.
CRMEmail MarketingEcommerceWill Salesforce’s Braze deal bring clarity or chaos?
The $5.7 billion acquisition could tighten the link between data and activation — or leave marketers managing another overlapping layer.
SalesforceBrazeMarketing TechnologyApple Publishes Its Plan To Wipe Out Web Tracking
Apple's WebKit team outlines an aggressive strategy to eliminate third-party web tracking, emphasizing user privacy and rejecting new tracking methodologies.
Tech trendappleiOS 27WebKit