AdTech Radar

59 results for “CTV” Clear

1. StackAdapt Announces AI-Powered Marketing Capabilities Through Ads in ChatGPT Pilot

   StackAdapt offers advertisers access to ads in ChatGPT, enhancing communication during customer exploration and decision-making processes.

   May 6, 2026Industry trendAIChatGPTMarketing

2. Silverpush Brings Broadcast-Quality YouTube Buying to EMEA Advertisers with SilverScreen

   Silverpush announced the EMEA rollout of SilverScreen, its broadcast-quality classification layer for YouTube, enabling advertisers to activate TV-like YouTube inventory with confidence.

   May 5, 2026SilverpushYouTubeAdvertising

3. StackAdapt Brings Campaign Intelligence Into Claude with MCP Server Launch

   StackAdapt, the leading AI advertising and orchestration platform, announces the general availability of its Model Context Protocol (MCP) Server, enabling direct access to campaign intelligence within AI tools like Claude.

   Apr 21, 2026Tech trendCampaignDataProduct Launch

4. OpenX Repositions as the Intelligent SSP to Simplify Advertising

   OpenX unveils a new logo and commitment to simplifying advertising, focusing on media quality and transparency.

   Apr 14, 2026DSPRebrandSSP

5. PubMatic and Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

   Today (31st March, 2026), PubMatic announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. This campaign targets cooking enthusiasts and consumers of responsibly sourced French-produced meat, aiming for a high video completion rate.

   Mar 31, 2026Tech trendAIAdvertisingCampaign

6. Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead

   CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. Meanwhile, Amazon’s ad business is rapidly outpacing The Trade Desk, highlighting a significant shift in buy-side priorities in the CTV market.

   Mar 4, 2026Industry trendad tech take rateAmazon DSPCTV

7. The Trade Desk's Paula Bacariza Perez on Identity Graphs & The Graph of Graphs

   In this Trader Talk TV episode, Paula Bacariza Perez discusses identity, identity graphs, and the graph of graphs with ExchangeWire COO Lindsay Rowntree.

   Feb 19, 2026Tech trendDataIdentityMulti-Channel

8. Criteo Says It’s Bullish On The Future, But The Market’s All Bears

   Criteo stock dropped sharply on Wednesday morning after the company reported a decline in revenue in Q4 2025. The forecast downgrade came as two large retail media clients pulled back from agreements.

   Feb 11, 2026Industry trendCriteocommerceearnings

9. UK Marketing Budgets Flat in Q4 2025: IPA Bellwether Report

   We explore the findings of the latest IPA Bellwether Report, bringing together insights from industry experts.

   Jan 15, 2026Industry trendAd TechAIMarketing

10. The Retail Media Rush: What's in Store for 2026

    As 2026 approaches, we examine what could be in store for retail media. As the sector booms, we asked experts from across the ad tech ecosystem what they expect from the year ahead.

    Dec 8, 2025Industry trendRetail MediaPredictionsE-Commerce