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Amazon Gets Conversational With New Agentic Ad Formats And Brand Controls
Amazon has announced significant updates to its advertising technology at the unBoxed event in San Francisco, introducing AI-powered ad formats aimed at enhancing consumer interaction.
Tech trendagentic advertisingamazonAmazon adsApple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari
The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which was released on September 14. Apple has been investigating the issue, but a resolution has not yet been found from The Trade Desk’s perspective.
Industry trendapplesafarithe trade deskSilverpush and PubMatic Launch Global Episode-Level Contextual CTV Segments
Silverpush partners with PubMatic to enable targeted episode-level ad placements on CTV platforms, enhancing contextual advertising.
Tech trendSilverpushPubMaticContextual AdvertisingOpacity by Design: Will Ad Tech and Media Ever Be Transparent?
Paul Evans explores the entrenched opacity in ad tech and media, highlighting systemic issues and the reluctance to embrace transparency.
Industry trendAd TechDisplayMediaCTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control
CTV buyers demand greater transparency in ad placements, with ongoing challenges in optimizing show-level reporting despite enhanced data availability.
Industry trendCTVGracenoteIABThe Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR
A federal judge has handed several remedies to Google in response to an antitrust case, mandating that Google build connections between its ad services and share more data with publishers.
Industry trendGoogle ad tech antitrust trialGoogle remediesLeonie BrinkemaMFA Ad Spend Is Increasing. Is AI Slop To Blame?
This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023. This notable reversal comes from the Association of National Advertisers’ programmatic benchmark report for Q1.
Industry trendAIMFAJulie WeitznerOpenX Launches AI-Powered Media Decisioning Suite: OpenX IQ
OpenX announces the introduction of OpenX IQ, a suite of AI and machine learning capabilities to enhance media buying strategies for advertisers, agencies, and publishers.
AIMedia BuyingProduct LaunchHyundai Tests Containerized Ad Tech To Drive New Efficiency
Hyundai collaborates with Chalice AI and OpenX to pilot a containerized ad tech product, enhancing efficiency in programmatic advertising through innovative bidding processes.
Tech trendChaliceChalice AIcloud infrastructureGumGum's Travis O'Neil on the Mindset Graph & Relevancy Spaces
In this Trader Talk TV episode, Travis O'Neil, vice president of product at GumGum, joins ExchangeWire COO Lindsay Rowntree at the legendary whiteboard to explain the Mindset Graph and relevancy spaces.
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