526 results for “Ad” Clear
The creative cost of chasing small performance gains
Small performance gains can lead to big strategic distractions. Creative judgment and long-term business goals matter more than chasing metrics.
Industry trendMarketingDataStrategyChatGPT has plenty of advertisers, but not much revenue
OpenAI has expanded access, lowered costs, and added targeting tools, but advertiser growth hasn’t yet translated into enough revenue.
Industry trendAdvertisingMarketing TechnologyOpenAIFrom journeys to decisions: The next era of customer engagement
Static journeys can’t keep up with modern buyers. On Nov. 4, discover how real-time AI decisioning helps you build dynamic, high-impact customer experiences.
Tech trendcustomer engagementAI decisioningMarTech ConferenceWhen the CMO sees growth and the CFO sees a problem
Should you increase media spend, hold steady, or pull back? Look at who's buying, what's driving sales, and how much value they add.
Marketing managementBudgetingMedia spendingIt’s time to re-think voice of the customer programs
Traditional customer surveys, endless feedback requests, and Net Promoter Scores (NPS) are failing both consumers and brands. What should modern companies do instead.
customer experiencevoice of the customerNet Promoter ScoreMeta Grows Revenue 26% Despite Massive Muse Operating Costs
Meta has reported a 26% increase in revenue despite facing significant legal challenges, showcasing its strong Q3 earnings and continued investment in AI.
Industry trendAIMetaearningsThe Age of Agent Everything
What do you really use AI for? In her latest op-ed, Shirley Marschall asks where the true value lies in everyday AI agents…
Ad TechAgentic AIAIDigest: Australia Sues Platforms Over Under-16 Social Media Ban; Spotify Launches Paid Podcast Memberships
In today’s ExchangeWire news digest: Australia moves to sue Meta, TikTok, Snap and Google over enforcement of its under-16 social media ban, Spotify launches paid memberships to help podcasters monetise their biggest fans, and Spark Foundry research finds 25-to-34-year-olds are the toughest consumers for UK brands to win over.
Industry trendAustraliaSocial Media RegulationSpotifyHappydemics Partners with Nexxen to Deliver Third-Party Brand Measurement
Happydemics announces a partnership with Nexxen, providing third-party brand lift measurement to advertisers in the UK and Australia.
Brand LiftMarketingMedia51Degrees Launches Human Confidence Data Tool to Help Identify Non-Human Web Traffic
Precision data and technology company 51Degrees is launching a new product that will help website owners, advertisers, and their technology partners to filter and manage non-human traffic in order to save costs, protect their IP and boost the value of their human audiences.
Product LaunchIP IntelligenceSafeguarding