AdTech Radar

431 results for “AI” Clear

1. The CMO role is evolving before our very eyes

   As brands that eliminate the CMO role gain attention in marketing circles, it's time to ask if it's more evolution than revolution.

   Oct 14, 2026Industry trendCMOMarketingBranding

2. Your AI visibility score may be hiding a problem

   Brand mentions and source citations often tell very different stories. Marketers need to know which one is weak before choosing a fix.

   Oct 14, 2026Tech trendMarketing artificial intelligence (AI)Search marketing

3. AI won’t kill sales jobs — buyers will

   As buyers put more trust in their own AI agents, sales reps face a new challenge: proving why they still deserve a seat at the table.

   Oct 14, 2026Tech trendB2B marketingMarketing artificial intelligence (AI)

4. Marketing has outgrown the organization built to run it

   Martech connected the work across teams. AI is exposing how poorly authority, governance, and accountability followed.

   Oct 14, 2026Industry trendMarketing managementMarketing technology

5. Is real-time marketing finally real?

   Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold back.

   Oct 14, 2026Tech trendreal-time marketingdecision makingmarketing technology

6. Is Real-Time Marketing Really Here?

   For more than a decade, real-time marketing has promised to enable brands to respond to customers instantly. Now, with advancements in decisioning and data architecture, this goal is becoming achievable, though challenges still remain.

   Oct 14, 2026Tech trendreal-time marketingdecisioningAI

7. Why website analytics tell an incomplete story of buyer decisions

   A visit doesn't prove intent, and a conversion doesn't tell the whole story. Learn how to assess your website's contribution to business outcomes.

   Oct 14, 2026website analyticsbuyer decisionsmarketing

8. Prebid’s Proposed Auction Overhaul Would Do What The Court Wouldn’t: Separate AdX From GAM

   A federal court ordered Google to integrate with Prebid, spurring a proposal to change ad auction dynamics, allowing ad servers to bid into Prebid and seek to weaken Google Ad Manager's dominance.

   Oct 14, 2026Tech trendgooglePrebidad server

9. Dear Performance CTV Companies: Please Stop. You’re Hurting Us

   An urgent plea for performance CTV companies to stop misleading advertisers about the capabilities of television advertising, emphasizing the need for realistic expectations and better measurement systems.

   Oct 13, 2026CTVperformance CTVadvertising

10. The benefits of server-side tracking — and what it takes to get them

    Moving tracking to your server puts you in charge of what vendors receive. But protecting customer data takes more than a technical change.

    Oct 13, 2026Tech trendserver-side trackingdata privacyuser consent