AdTech Radar

425 results for “Data” Clear

1. AI Anxiety: A Leader's Perspective

   A company leader's desire to leave a significant legacy around AI illustrates the pervasive anxiety surrounding AI in organizations. Leaders are concerned about being left behind in the rapidly evolving landscape and seek reassurance that their teams are engaging with AI initiatives effectively.

   Artificial intelligenceBusiness StrategyOrganizational behavior

2. Google Ads Conversion Tracking Mistakes

   Google Ads has introduced many features to enhance conversion tracking, but these can lead to common mistakes that affect data accuracy and bidding strategies.

   Google AdsConversion TrackingPPC

3. Ecommerce Filters: Indexable Pages

   When building an ecommerce site, SEO professionals face a common dilemma: Should you create more indexable pages to expand your ranking footprint or consolidate pages to limit crawling and indexing demands?

   EcommerceSEOIndexing

4. The Stakes of Misrepresentation in Capital Raising

   Ilit Raz, founder of Joonko, pled guilty to securities fraud, raising $27 million by misleading investors about her company's performance. This case highlights the risks founders face when misrepresenting business achievements.

   Industry trendsecurities fraudcapital raisinginvestor relations

5. ChatGPT Traffic vs Google Organic Search: A Year in Review

   Marie Haynes analyzes 100 websites to reveal ChatGPT's traffic influence compared to Google organic search.

   Industry trendChatGPTGoogleTraffic

6. Ecommerce: Should You Create More Indexable Pages or Consolidate?

   SEO professionals often face the dilemma of whether to create more indexable pages to expand ranking opportunities or to consolidate existing pages to limit crawling and index demands.

   SEOEcommerceIndexing

7. Pop-ups: SEO Safe or Risky?

   A detailed analysis of how different types of pop-ups can affect SEO performance, focusing on best practices for implementation to minimize risks.

   SEOPop-upsWeb Performance

8. Netflix's GenPage and Whole Page Personalization

   Deep analysis at the intersection of digital advertising, platform economics, and artificial intelligence.

   Tech trendNetflixPersonalizationDigital Advertising

9. ExchangeWire's Ad Tech Quiz: Apple's Block List, ChatGPT Ads and the SPUR Coalition

   ExchangeWire returns for the 6th quiz edition of The MadTech Podcast, exploring the implications of Apple's new block list, ChatGPT ads revenue potential, and recent SPUR coalition developments.

   AdvertisingAIApple

10. Podcast: Will consumers adopt agentic commerce? (with Michael Morton)

    Discussing the limitations on consumer adoption of agentic commerce with expert Michael Morton.

    Tech trendagentic commercee-commerceconsumer behavior