AdTech Radar

423 results for “Data” Clear

1. Connecting SEO and GEO to Revenue Operations

   Exploring how SEO and GEO teams can leverage revenue operations principles to enhance visibility and commercial value in their strategies.

   Industry trendSEOGEORevenue Operations

2. Google Ads Extends Performance-Based Cost Adjustment Period for Demand Gen Campaigns

   Google Ads has extended the performance-based cost adjustment period for Demand Gen campaigns from three weeks to 60 days, allowing advertisers more time for automatic cost adjustments when conversion performance falls short.

   Google AdsDemand GenerationDigital Advertising

3. Beauty Consumers and Google Search: Navigating a Multi-Platform Purchase Journey

   Consumers are moving across multiple platforms in a single purchase journey, relying on different platforms for various functions, revealing important implications for brands in the beauty industry.

   Industry trendConsumer behaviorGoogleInstagram

4. The AI Anxiety of Senior Leadership

   A look at the anxieties business leaders face regarding AI adoption and how SEO practitioners can better respond to these concerns.

   Artificial IntelligenceSEOBusiness Leadership

5. How to Prioritize SEO Content Updates and New Opportunities

   Publishing more content doesn’t automatically produce better SEO results. Updating existing pages that attract potential customers or consolidating overlapping articles can be just as valuable as publishing something new.

   SEOContent StrategyDigital Marketing

6. Understanding Performance Max Campaigns in Google Ads

   Few Google Ads campaign types divide PPC practitioners quite like Performance Max. Discover how to avoid common pitfalls and optimize your campaigns effectively.

   Google AdsPerformance MaxPPC

7. The Challenger: How to Drive SEO Success by Advocating for Change

   An exploration of the 'Challenger' role in SEO, emphasizing the importance of advocacy and collaboration across departments to achieve meaningful organic growth.

   MarketingSearch engine optimizationArtificial intelligence

8. Performance Max Decision Framework

   An analysis of how to effectively manage Google Ads Performance Max campaigns by understanding the signals of account performance and making data-driven decisions on campaign structure.

   Google AdsPerformance MaxPPC

9. How AI Search is Evolving Customer Interaction

   AI search allows for more complex and personal inquiries, enabling brands to understand their customers' needs much more deeply.

   Tech trendArtificial intelligenceConsumer behaviourMarketing strategy

10. Building Effective Topic Clusters for SEO and AI Search

    This guide explores the concept of topic clustering, which organizes related content around a core topic, enhancing authority, user intent coverage, and search engine navigation.

    SEOTopic ClustersSearch Engine Optimization