AdTech Radar

574 results for “Ad” Clear

1. The Stack: Advertising Gets More Autonomous

   This week, agency AI-driven advertising took a leap forward, while governments tightened their grip on Big Tech and platforms raced to evolve their ecosystems.

   Tech trendAIAdvertisingBig Tech

2. From Data to Signal: Simplifying the Value of First Party Data

   Recorded at ATS London 2026, this panel examines how brands, agencies and publishers can turn data into signal which can be actioned and optimised.

   Industry trendAdvertisingAgenciesATS London

3. ChatGPT Ads Have Begun Showing Up For Logged-Out Users

   Advertisers are now able to serve ads in ChatGPT to users who aren’t logged in, expanding the available inventory after OpenAI struggled to meet the ad demand.

   Industry trendAI searchAI search adsCanva

4. StackAdapt Brings Campaign Intelligence Into Claude with MCP Server Launch

   StackAdapt, the leading AI advertising and orchestration platform, announces the general availability of its Model Context Protocol (MCP) Server, enabling direct access to campaign intelligence within AI tools like Claude.

   Tech trendCampaignDataProduct Launch

5. Erstwhile Competition; What We Lose By Gamifying The News

   A critical look at how news publishers are gamifying the news through prediction markets, raising concerns about ethics and audience engagement.

   Industry trendAI adsArtificial IntelligenceChatGPT

6. Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers

   The use of brand-trained agents by companies like Envive is changing how brands interact with customers through AI. By leveraging insights from customer data, these agents enhance customer experiences on brand websites, significantly impacting sales performance.

   Tech trendagentic AIAIAI agents

7. Maturity in Media: From Buzzwords to Real Implementation

   Recorded at ATS London 2026, this session focuses on how AI is moving from hype to practical use across planning, buying, creative, and measurement, highlighting where it’s delivering real outcomes versus where maturity is still early.

   Tech trendAIATS LondonCreative

8. OpenX Repositions as the Intelligent SSP to Simplify Advertising

   OpenX unveils a new logo and commitment to simplifying advertising, focusing on media quality and transparency.

   DSPRebrandSSP

9. Apple Maps’ ads shift focus to context and intent

   With privacy-first targeting, Apple Maps ads rely on real-time context, forcing marketers to rethink how they reach nearby customers.

   Tech trendAdvertisingApple MapsMarketing

10. Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing

    No single ad measurement methodology works well anymore for brands with multiple points of sale. Northbeam released a new incrementality testing feature to fill the gap between multitouch attribution, marketing mix modeling, and incrementality testing.

    Tech trendattributionincrementality testingMMM