AdTech Radar

434 results for “AI” Clear

1. Beauty Consumers and Google Search: Navigating a Multi-Platform Purchase Journey

   Consumers are moving across multiple platforms in a single purchase journey, relying on different platforms for various functions, revealing important implications for brands in the beauty industry.

   Oct 6, 2023Industry trendConsumer behaviorGoogleInstagram

2. The Global Consistency Paradox: Local E-E-A-T in AI Search

   Multinational companies face a challenge in balancing global website standardization with local market responsiveness, especially as AI search evolves. This article discusses the implications of overstandardization and the importance of local expertise to enhance E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).

   Oct 6, 2023Global ConsistencyLocal E-E-A-TAI Search

3. The AI Anxiety of Senior Leadership

   A look at the anxieties business leaders face regarding AI adoption and how SEO practitioners can better respond to these concerns.

   Oct 6, 2023Artificial IntelligenceSEOBusiness Leadership

4. Understanding Ghostwriting and Its Impact on Freelance Writing

   An exploration of the ghostwriting profession, its challenges, and its role in the freelance writing landscape.

   Oct 5, 2023ghost writingfreelance writertechnical writing

5. Understanding Performance Max Campaigns in Google Ads

   Few Google Ads campaign types divide PPC practitioners quite like Performance Max. Discover how to avoid common pitfalls and optimize your campaigns effectively.

   Oct 5, 2023Google AdsPerformance MaxPPC

6. The Challenger: How to Drive SEO Success by Advocating for Change

   An exploration of the 'Challenger' role in SEO, emphasizing the importance of advocacy and collaboration across departments to achieve meaningful organic growth.

   Oct 5, 2023MarketingSearch engine optimizationArtificial intelligence

7. Performance Max Decision Framework

   An analysis of how to effectively manage Google Ads Performance Max campaigns by understanding the signals of account performance and making data-driven decisions on campaign structure.

   Oct 5, 2023Google AdsPerformance MaxPPC

8. Google Ads Introduces AI-Generated Ad Previews for Text Customization

   Google Ads is introducing text customization asset previews for AI Max, allowing advertisers to see examples of AI-generated headlines and descriptions before enabling the feature in Search campaigns.

   Oct 5, 2023Tech trendGoogle AdsArtificial IntelligenceOnline Advertising

9. Google Ads Introduces Automated Bidding for Video Reach Campaigns in Beta

   Google Ads is introducing automated bidding for Video Reach campaigns in beta, allowing advertisers to launch campaigns without manually setting a Target CPM.

   Oct 5, 2023Tech trendGoogle AdsVideo ReachAutomated Bidding

10. How AI Search is Evolving Customer Interaction

    AI search allows for more complex and personal inquiries, enabling brands to understand their customers' needs much more deeply.

    Oct 5, 2023Tech trendArtificial intelligenceConsumer behaviourMarketing strategy