AdTech Radar

423 results for “Data” Clear

1. Semrush Confirms Google is Serving Inaccurate Search Results to Automated Tools

   Semrush has reported that Google is returning misleading search results that affect various automated ranking tools, joining other SEO platforms in identifying these 'poisoned' results. The issues, which have been noted since September, may impact how rankings appear and should be cross-verified against Google Search Console.

   Tech trendGoogleSEMSearch Engine Optimization

2. The Importance of Order in Technical SEO Fixes Post-Migration

   Fixing technical SEO issues after a website migration doesn’t always lead to immediate performance gains. The biggest improvements often come down to which issues are addressed first and when.

   SEOTechnical SEOWebsite Migration

3. The Future of PPC Agencies: How Automation and AI are Changing the Landscape

   Exploring the transformation of PPC agencies as automation and AI take over operational tasks, shifting the value from manual management to strategic decision-making.

   Industry trendPPCMarketingAutomation

4. Gated Content: The Enemy of AI Search Performance

   An analysis of gated versus ungated content, examining how B2B companies can improve their visibility in AI search engines.

   Industry trendB2B marketingContent strategySEO

5. Build Topic Clusters for SEO in the Age of AI

   Ranking well in search isn’t just about targeting individual keywords. It’s about building authority around topics that matter to your audience and your business. This guide explores how to research, build, and connect topic clusters that align with user intent and AI behavior.

   SEOAITopic Clusters

6. Building Topic Clusters for SEO in the Age of AI

   Ranking well in search isn’t just about targeting individual keywords; it's about building authority around topics that matter to your audience and your business. This article offers a comprehensive guide on how to research, build, and connect topic clusters, covering common mistakes and strategies for success.

   SEOAIContent Marketing

7. How to Plan for 2027 When Traffic is Down and AI Won't Attribute

   It’s planning season! As most execs set traffic targets based on revenue, industry changes challenge traditional methods. Understanding visibility and influence before a website visit becomes crucial for strategic planning.

   Industry trendSearch Engine OptimizationAI MarketingDigital PR

8. ExchangeWire's MadTech Mailbag & Apple's Ad Tech Restrictions

   Tech trendAd TechAdvertisingApple

9. Google Unveils UGC Fresh Data Program to Enhance User-Generated Content Visibility

   Google has launched the UGC Fresh Data Program to help platforms display fresh, high quality, and authentic user-generated content more effectively on Search.

   GoogleUGCUser-generated content

10. The Danger of Gated Content for B2B Marketing in the Age of AI

    As AI search engines become crucial in the B2B landscape, gated content risks blocking visibility and traffic, affecting brand recognition and lead generation.

    Industry trendGated ContentUngated ContentB2B Marketing