AdTech Radar

574 results for “Ad” Clear

1. GumGum's Travis O'Neil on the Mindset Graph & Relevancy Spaces

   In this Trader Talk TV episode, Travis O'Neil, vice president of product at GumGum, joins ExchangeWire COO Lindsay Rowntree at the legendary whiteboard to explain the Mindset Graph and relevancy spaces.

   AdvertisingAttentionContextual

2. VIOOH Partners with Abode Media to Expand Programmatic DOOH Footprint

   VIOOH has announced a programmatic partnership with Abode Media, aiming to enhance the digital out-of-home advertising landscape in premium residential areas.

   Industry trendDOOHMediaPartnership

3. Teads and Lumen Research Bring Proven Attention Science to CTV for Omnichannel Impact

   Teads expands its partnership with Lumen Research to introduce attention measurement across its CTV offering, helping advertisers make informed media decisions and creative strategies.

   Tech trendAttentionCTVMeasurement

4. StackAdapt Announces AI-Powered Marketing Capabilities Through Ads in ChatGPT Pilot

   StackAdapt offers advertisers access to ads in ChatGPT, enhancing communication during customer exploration and decision-making processes.

   Industry trendAIChatGPTMarketing

5. Digest: US Rethinks AI Safety Stance; Omnicom Data Chief Steps Down; Image AI Models Outpace Chatbots in App Growth

   In today’s Digest, we look at the Trump administration considering AI model safety reviews, Duncan Painter leaving Omnicom’s data and commerce role, and Image AI models outpacing chatbots in app growth.

   Industry trendAIAppsCybersecurity

6. Assertive Yield Announces Product and Customer Success Leadership Appointments

   Assertive Yield has announced key strategic leadership appointments in product and customer success to strengthen product-led innovation and customer outcomes.

   AppointmentPublisherRevenue

7. The Intersection of Insight, Innovation and Measurable Impact: Banke's Natasha Chandnani on a Winning Entry for The Wires

   As a judge for the upcoming Wires Awards, Natasha Chandnani shares insights on what makes a successful award entry in digital media and marketing.

   Wires AwardsDigital MarketingInnovation

8. Digest: OpenAI Lays Groundwork for ChatGPT Ads in EU; Blackstone, H&F, Goldman Back AI Venture; Musk Settles Twitter Lawsuit Paying $1.5M

   In today’s Digest, we cover OpenAI laying the groundwork for ChatGPT ads in the EU and sharing user data with advertisers, Blackstone, Hellman & Friedman, and Goldman Sachs backing a new enterprise AI venture, and Elon Musk settling an SEC lawsuit over his Twitter purchase, paying a USD$1.5m fine.

   Industry trendAdvertisingAIData

9. Silverpush Brings Broadcast-Quality YouTube Buying to EMEA Advertisers with SilverScreen

   Silverpush announced the EMEA rollout of SilverScreen, its broadcast-quality classification layer for YouTube, enabling advertisers to activate TV-like YouTube inventory with confidence.

   SilverpushYouTubeAdvertising

10. Kevel, Dollar General & The Trade Desk Introduce First-of-Its-Kind Retail Media

    Kevel collaborates with Dollar General and The Trade Desk to unify retail media across onsite and offsite activation, enhancing campaign measurement.

    Tech trendretail mediaKevelDollar General