AdTech Radar

434 results for “AI” Clear

1. Preventing AI Workflows from Degrading: Understanding Context Rot

   Context engineering addresses the issues of context rot, which happens when materials an AI interacts with degrade over time, affecting output quality.

   Oct 15, 2023Tech trendcontext engineeringAI output qualitycontext rot

2. Your Brand Can Win the Mention and Lose the Citation

   A recent study highlights the discrepancies between brand mentions and citations in AI platforms, emphasizing the need for marketers to understand the distinctions for effective strategies.

   Oct 14, 2023Tech trendArtificial IntelligenceSearch Engine MarketingSearch Engine Optimization

3. Why SEO Recommendations Need to be Reassessed

   Implementing SEO recommendations without reassessing them can lead to wasted resources on outdated practices, as conditions can change significantly over time.

   Oct 12, 2023SEORecommendationsTechnical SEO

4. Meta Introduces New Advertising Tools: Ads Super Burst and More

   Meta announced new advertising tools including Ads Super Burst, First Impression Ads, and expanded Reels Trending Ads, aiming to enhance brand visibility and measure impact effectively.

   Oct 10, 2023MetaAdvertisingSocial Media

5. The Future of PPC Agencies: Adapting to AI and Automation

   The role of PPC agencies is evolving dramatically due to the rise of AI and automation. While traditional roles centered around manual account management, the future requires agencies to blend technical capabilities with marketing expertise. This shift could lead to fewer operational roles and a greater emphasis on strategic decision-making and data engineering.

   Oct 10, 2023Industry trendPPCAIData Engineering

6. AI Search: Empowering Users to Ask Bigger Questions

   AI search is transforming user queries from keywords to complex and personalized questions, allowing brands to understand their customers more deeply and tailor their offerings accordingly.

   Oct 10, 2023Tech trendAISearchConsumer Behavior

7. Google Launches Display & Video 360 Structured Data Files v11 with Expanded Targeting

   Google released Structured Data Files (SDF) v11 for Display & Video 360, introducing new audience targeting capabilities, updated YouTube vendor configurations and support for additional campaign formats.

   Oct 10, 2023Tech trendGoogleSDF v11Display & Video 360

8. Meta Introduces New Advertising Tools for Brand Advertisers

   Meta announced new advertising tools including Ads Super Burst, First Impression Ads, and more, aimed at helping advertisers reach larger audiences and measure brand impact more effectively.

   Oct 6, 2023Tech trendMetaAdvertisingFacebook

9. Google Ads Extends Performance-Based Cost Adjustment Period for Demand Gen Campaigns

   Google Ads has extended the performance-based cost adjustment period for Demand Gen campaigns from three weeks to 60 days, allowing advertisers more time for automatic cost adjustments when conversion performance falls short.

   Oct 6, 2023Google AdsDemand GenerationDigital Advertising

10. Google Ads Launches New Search Terms and Ad Combinations Report

    Google Ads introduces a new report giving advertisers insights into how search queries, ad creatives, and landing pages interact in AI Max for Search campaigns.

    Oct 6, 2023Google AdsAI MaxOnline Advertising