AdTech Radar

434 results for “AI” Clear

1. Gated Content: The Enemy of AI Search Performance

   An analysis of gated versus ungated content, examining how B2B companies can improve their visibility in AI search engines.

   Oct 21, 2023Industry trendB2B marketingContent strategySEO

2. Build Topic Clusters for SEO in the Age of AI

   Ranking well in search isn’t just about targeting individual keywords. It’s about building authority around topics that matter to your audience and your business. This guide explores how to research, build, and connect topic clusters that align with user intent and AI behavior.

   Oct 21, 2023SEOAITopic Clusters

3. Building Topic Clusters for SEO in the Age of AI

   Ranking well in search isn’t just about targeting individual keywords; it's about building authority around topics that matter to your audience and your business. This article offers a comprehensive guide on how to research, build, and connect topic clusters, covering common mistakes and strategies for success.

   Oct 21, 2023SEOAIContent Marketing

4. How to Plan for 2027 When Traffic is Down and AI Won't Attribute

   It’s planning season! As most execs set traffic targets based on revenue, industry changes challenge traditional methods. Understanding visibility and influence before a website visit becomes crucial for strategic planning.

   Oct 21, 2023Industry trendSearch Engine OptimizationAI MarketingDigital PR

5. Google Unveils UGC Fresh Data Program to Enhance User-Generated Content Visibility

   Google has launched the UGC Fresh Data Program to help platforms display fresh, high quality, and authentic user-generated content more effectively on Search.

   Oct 20, 2023GoogleUGCUser-generated content

6. The Danger of Gated Content for B2B Marketing in the Age of AI

   As AI search engines become crucial in the B2B landscape, gated content risks blocking visibility and traffic, affecting brand recognition and lead generation.

   Oct 20, 2023Industry trendGated ContentUngated ContentB2B Marketing

7. The AI Anxiety of Leaders: Navigating Executive Concerns

   Leaders are feeling anxiety about AI, prompting concerns about job security and the future of business strategies. This article explores how to address these worries effectively and offers insights on managing expectations and reassurances for executives.

   Oct 20, 2023AILeadershipOrganizational Behavior

8. Google Ads Introduces New Channel Prioritization and Budget Allocation Controls

   Google Ads is rolling out new features to enhance advertisers' control over their campaign budgets across various Google properties.

   Oct 16, 2023Google AdsAdvertisingMarketing

9. Lasting AI Brand Visibility: Not Hacks

   Jumping on trends because someone saw an uplift on LinkedIn will almost certainly come back to haunt you. Never in the history of SEO has a trendy, short-term tactic delivered long-term growth and visibility.

   Oct 16, 2023SEOArtificial IntelligenceBrand Visibility

10. We Analyzed 5,000 Google Ads Accounts: Seasonality Adjustments Backfire on Black Friday

    A detailed analysis reveals that applying seasonality adjustments during Black Friday–Cyber Monday leads to higher costs and lower returns on ad spend compared to letting Smart Bidding operate without interference.

    Oct 15, 2023Tech trendGoogle AdsBlack FridayDigital Marketing