AdTech Radar

434 results for “AI” Clear

1. Google Merchant Center Introduces New Store Address Attribute for Local Inventory Ads

   Google now requires the `store_address` attribute for each product submission intended for Local inventory ads or Local free listings.

   Apr 10, 2024Tech trendGoogle Merchant Centere-commerceonline retail

2. Google Ads Expands Automotive Advertising with Model Feeds

   Google Ads introduces automotive model feeds, enabling manufacturers to showcase vehicle lineups directly in search results with dynamic information.

   Apr 1, 2024Google Adsautomotive advertisingmodel feeds

3. Google Introduces Optimization Feature for Tag Manager

   Google is introducing a new optimization capability for Google Tag Manager (GTM) that allows containers to send data directly to Google measurement products, reducing unnecessary JavaScript loading and simplifying tag management.

   Apr 1, 2024Tech trendGoogle Tag ManagerJavaScriptWeb analytics

4. Google Analytics Launches User Groups Admin API for Easier Access Management

   Google Analytics introduced a new User Groups Admin API, allowing organizations to manage user groups, permissions and account access programmatically.

   Apr 1, 2024Google AnalyticsAPIUser Management

5. Meta and TikTok Mutually Block Each Other’s Ads

   In a recent development, Meta and TikTok have entered into an unusual scenario where both platforms are blocking advertisements from each other. This move highlights the competitive landscape of digital advertising and platform economics.

   Oct 31, 2023Industry trendMetaTikTokdigital advertising

6. Disney Uses Self-Service To Attract New Buyers – With A Focus On Local

   Disney is moving forward with automating its ad sales, introducing a self-serve programmatic option to attract local advertisers with enhanced targeting capabilities.

   Oct 25, 2023Industry trendDisney Ad SalesDisney Campaign ManagerDisney programmatic

7. Preventing AI Workflows from Degrading: Understanding Context Engineering

   This article delves into the importance of managing context in AI workflows, particularly when using large language models (LLMs). It explains the concept of 'context rot' and offers solutions to maintain effective AI output.

   Oct 24, 2023Tech trendAIContext EngineeringLarge Language Models

8. Google's Ask Maps: Enhancing Local Search for Businesses

   Google's Ask Maps introduces a conversational search experience that allows users to ask specific questions about their needs, revolutionizing the way customers find local businesses.

   Oct 22, 2023Tech trendGoogleAsk MapsLocal SEO

9. The Future of PPC Agencies: How Automation and AI are Changing the Landscape

   Exploring the transformation of PPC agencies as automation and AI take over operational tasks, shifting the value from manual management to strategic decision-making.

   Oct 21, 2023Industry trendPPCMarketingAutomation

10. Using Google AI Mode to Identify Gaps in Local Content

    This article discusses how businesses can leverage Google AI Mode’s follow-up questions to uncover deficiencies in competitor content and create more unique, effective service pages based on authentic, first-party information.

    Oct 21, 2023Google AI ModeLocal SEOContent Creation