AdTech Radar

414 results for “Data” Clear

1. Scope3-Backed Contextual AI Platform Classify Aims To Disrupt Curation

   A new contextual curation platform called Classify, backed by industry veterans, aims to innovate contextual and semantic targeting beyond traditional keyword-based approaches.

   Tech trendagentic AIamazonappnexus

2. As CTV Blooms, It’s Knives Out For The Trade Desk’s Take Rate

   The Trade Desk's take rate remains stable at around 20%, even as competitors with lower rates gain traction, particularly in the growing Connected TV advertising market. This article explores the implications of the Trade Desk's pricing strategy amidst increasing pressure from rival DSPs.

   Industry trendAmazon DSPDSP Take ratesPontiac DSP

3. How Shutterfly Used A Search-Powered Custom Algorithm To Zoom In On New Customers

   Shutterfly's innovative CTV campaign utilized a search-based custom algorithm to effectively target new customer segments, demonstrating the viability of non-ID-based targeting strategies.

   Tech trendcampaign optimizationCTVShutterfly

4. This Investment Firm Is Acquiring A Newsletter Ad Platform To Build Email’s Answer To Taboola And Outbrain

   Redbrick, a Canada-based tech investment firm, has acquired Paved, a programmatic newsletter platform, to capitalize on the growing email newsletter market.

   Industry trendemail newslettersAdTechinvestment

5. Exploring Meridian: Google's New Open-Source Marketing Mix Model

   Google’s Meridian is revolutionizing paid search measurement by transitioning away from last-click attribution, providing marketers a clearer understanding of their search ads' incremental revenue.

   Tech trendGoogleDigital MarketingPaid Search

6. The State of Data and Tech Maturity for Brands in APAC

   Dive into our in-depth report, in association with Skeleton Key, as we assess the levels of data maturity across four key APAC markets.

   Industry trendData MaturityAPACAdvertising

7. Google Merchant Center Adds Warranty Attribute for Product Listings

   Google Merchant Center has introduced a new warranty attribute, allowing retailers to provide warranty information for products in Shopping ads and free listings.

   Google Merchant CenterEcommerceProduct Feeds

8. How Omnicom’s AI Virtual Assistant Does The Campaign Grunt Work For Planters

   Omnicom’s new generative AI virtual assistant, Omni Assist, is designed to help agency employees solve specific challenges like audience analysis.

   Tech trendAIOmnicomPlanters

9. Moloco Invests In Its Competitor Topsort As The Retail Media Stakes Go Up

   The retail media company Moloco has invested in Topsort, another retail media startup, aiming to strengthen their market position amid growing competition.

   Industry trendMolocoRetail MediaTopsort

10. The Future Of Probabilistic Attribution: What Will Apple Do Next?

    This article explores the challenges and future of probabilistic attribution in the wake of Apple's privacy restrictions and IDFA removal.

    Tech trendAdAttributionKitappleApple Privacy Manifest