AdTech Radar

434 results for “AI” Clear

1. Moloco Invests In Its Competitor Topsort As The Retail Media Stakes Go Up

   The retail media company Moloco has invested in Topsort, another retail media startup, aiming to strengthen their market position amid growing competition.

   Jul 11, 2024Industry trendMolocoRetail MediaTopsort

2. The Future Of Probabilistic Attribution: What Will Apple Do Next?

   This article explores the challenges and future of probabilistic attribution in the wake of Apple's privacy restrictions and IDFA removal.

   Jul 9, 2024Tech trendAdAttributionKitappleApple Privacy Manifest

3. Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio

   Pandora becomes the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, enhancing addressability for ads and strengthening its programmatic capabilities.

   Jun 17, 2024Tech trendAdsWizzCTVDigital Audio

4. Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming

   Seedtag's CTV business is beginning to blossom with its acquisition of Beachfront, a supply-side platform specializing in TV and video, to accelerate its growth in the US and enhance its contextual advertising capabilities.

   Jun 3, 2024Industry trendad tech M&ABeachfrontBrian Danzis

5. Expedia Has Booked Its Trip To Ad Land

   Expedia Group solidifies its role in the retail media revolution by consolidating first-party data across its portfolio and developing a programmatic advertising business, aiming to mirror successful strategies of traditional retail giants.

   May 14, 2024Industry trendExpediaRetail MediaTravel Media Network

6. Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts

   TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.

   Apr 30, 2024Industry trendalt TV currencyalt TV measurementDanielle DeLauro

7. Google’s Ad Network Biz Dips, But Search Brings Home The Bacon

   Google's revenue from its Search remains strong despite declines in its ad network business, indicating a shift in monetization strategies as the company explores generative AI and new search formats.

   Apr 26, 2024Industry trendgooglegoogle searchalphabet

8. Google Ads Expands Self-Serve Conversion Lift to Search and Performance Max Campaigns

   Google Ads is expanding Conversion Lift, allowing self-serve access to incrementality measurement for Search and Performance Max campaigns, previously requiring Google representative assistance.

   Apr 25, 2024Tech trendGoogle AdsConversion LiftPerformance Max

9. Google Ads Introduces Text Customization Asset Previews for AI Max

   Google Ads has rolled out a new feature for AI Max that allows advertisers to preview AI-generated headlines and descriptions before activating text customization in their Search campaigns.

   Apr 22, 2024Google AdsArtificial IntelligenceAdvertising

10. Google Analytics Introduces User Groups Admin API for Easier Access Management

    Managing access across multiple Google Analytics accounts and properties can be time-consuming, particularly for large organizations and agencies. The new API helps administrators automate these tasks instead of managing users and permissions individually.

    Apr 15, 2024Google AnalyticsUser Groups Admin APIAccess Management