414 results for “Data” Clear
Best Buy Ads Dives Into Programmatic
Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services.
Industry trendBest BuyAd TechRetail MediaNodals AI's Aly Nurmohamed on Activating Publisher Data Signals
In this episode of TraderTalk TV, Nodals AI CEO and Founder Aly Nurmohamed joins ExchangeWire's Rachel Smith to discuss the activation of publisher data signals.
DataPublisherTraderTalkAI Marketing Platform Bluefish Raises $20M In Series A Funding
On Wednesday, Bluefish, an AI marketing platform that helps advertisers understand and refine how they’re showing up in AI queries, announced $20 million in series A funding.
Industry trendAIAI searchAlex ShermanLinkedIn’s CTV Ads Are Helping B2B Advertisers Find Audiences Where They Live
LinkedIn introduces CTV ad buying allowing B2B advertisers to target specific audiences more effectively through connected TV platforms, enhancing their advertising strategies.
Industry trendBrandlinkJonathan VulinkedinSilverpush Expands European Footprint with Presence in Seven Countries
Silverpush, the contextual intelligence company, announced the company’s expansion across Europe with the business now operating in seven key markets: the United Kingdom, France, Spain, Germany, Sweden, the Netherlands, and Italy.
Industry trendContextualEuropeTargetingAgentic CTV Startup Olyzon Snags $5 Million In Funding To Hire More Humans
On Thursday, French AI startup Olyzon announced $5 million in additional seed funding led by US-based venture capital firm Cassius Capital. This new round comes almost one year after Olyzon’s first seed funding and shortly after the company's expansion into the US market.
Industry trendAICassius Capitalinteractive adsFamily Safety App Life360 Launches Location-Based Ad Targeting
Life360, a popular family safety and tracking app, has launched its first location-based ad targeting solution called Place Ads, alongside a foot-traffic analytics product named Uplift.
Life360Location Based AdsLocation DataDigest: Publishers Hit by Drop in Traffic from Google's AI Tools, Mars Shifts its $1.7bn Global Media Account from WPP to Publicis
Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being pulled from WPP and given to Publicis, as well as Meta’s plans to acquire a stake in Scale AI for $14.8bn.
Industry trendAd TechGoogleMetaTargeting in APAC: The Data Requirements for Nuanced Strategies
Javince Chan, manager, platforms and data advisory at Eyeota, examines targeting in APAC ahead of ATS Singapore 2025. He expands on regional uniformity and local precision, as well as the opportunity in diversity.
APACTargetingMarketingdigitalAudience's Ruben Niet on Data Collaboration
Ruben Niet, founder and CEO of digitalAudience, joins ExchangeWire's John Still in front of the TraderTalkTV whiteboard to discuss data collaboration.
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