562 results for “Ad” Clear
The Trade Desk's Simone Krakowiak on the Omnichannel Approach
In this TraderTalk TV episode, Simone Krakowiak, GM business development, advertiser at The Trade Desk, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard to discuss the shift from single-channel to the omnichannel approach.
Industry trendOmnichannelMarketingTechnologyThe Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR
A federal judge has handed several remedies to Google in response to an antitrust case, mandating that Google build connections between its ad services and share more data with publishers.
Industry trendGoogle ad tech antitrust trialGoogle remediesLeonie BrinkemaThe Meta Settlement Defined Which Online Experiences Are ‘Appropriate’ For Teens. Here’s What Advertisers Need To Know
Meta’s recent settlement requires the company to use age assurance technology and create a unique strategy for engaging with teenage users, highlighting a significant shift in how platforms need to consider younger audiences.
Industry trendage verificationGen AlphaMetaSilverpush Partners with Happydemics to Measure Contextual Advertising Against Brand Performance
Silverpush has partnered with Happydemics to enhance the measurement of contextual advertising effectiveness on brand growth using independent validation metrics.
AdvertisingBrandsContextualAdExchanger Announces Finalists for the 2026 AdExchanger Awards
AdExchanger has announced the finalists for the 2026 AdExchanger Awards, highlighting organizations and leaders in advertising and marketing that are driving measurable impact.
AdExchangerAdvertisingMarketing"Connect, Interoperate, and Orchestrate": Vincent Pang, Locala
Vincent Pang, managing director APAC at Locala, joined us at ATS Singapore to discuss practical use cases for AI in media planning and activation. He also spoke on a panel about AI in Practice: What's Actually Working in APAC Media.
Agentic AIAIATS SingaporeThe Trade Desk’s Revenue Growth Stalls As Big Brands Tighten Their Belts
The Trade Desk reported a modest revenue growth of 3% year-over-year for Q2, leading to a significant drop in shares. CEO Jeff Green acknowledged the adverse effects of macroeconomic factors on large advertisers while presenting growth in smaller brands and international markets.
Industry trendearningsjeff greenthe trade deskAI Overviews Surge to 88% Coverage in August
A new study by Semrush reveals that AI Overviews appeared for 88% of commercial keywords tracked, nearly doubling the 45.75% recorded in September 2025. This growth highlights the importance of visibility in AI-generated search results.
Industry trendAIGoogleE-commerceThe Marketing Machine of Expertise-Led Creators
Our columnist, Chloe Singleton, group media and influence director, eight&four, looks how creators are becoming part of the fabric of modern marketing.
Industry trendCreator economyMarketingMediaHow HelloFresh Brought AI Creative To Times Square
HelloFresh launched an AI-driven advertising campaign in Times Square, utilizing Hightouch's Ad Studio tool to generate creative ads quickly and at scale.
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