248 results for “Take” Clear
Will Salesforce’s Braze deal bring clarity or chaos?
The $5.7 billion acquisition could tighten the link between data and activation — or leave marketers managing another overlapping layer.
SalesforceBrazeMarketing TechnologyPolitical Campaigns Are Bringing Broadcast Habits To CTV. That Could Cost Them Billions
As political campaigns prepare to spend over $11 billion on advertising, many are taking old broadcast habits into the realm of connected television (CTV), potentially leading to wasted budgets.
Industry trendCTVCTV ad targetingDSPoliticalAI Slop Sites Are On The Rise. Is Ad Tech Ready For Its New MFA Challenge?
Ad industry insiders have consistently warned that generative AI would ignite an explosion in made-for-advertising (MFA) sites that cynically monetize via programmatic ad tech. A study released by DecryptAds uncovered more than 2,100 AI-generated recipe sites that exemplify these concerns.
Industry trendAI-generated websitesCybersecurityMFAThe psychological advantage of incrementality testing
Cutting spend feels risky. Keeping an unprofitable tactic often feels safe. Better evidence helps you challenge that imbalance.
Tech trendMarketing analyticsMarketing attributionMarketing managementAI Startup Minerva Built An Agentic CDP, But Don’t Call It That
Jackson Engles, CEO of Minerva, discusses the company's focus on a specialized marketing product powered by consumer data, emphasizing the need for marketers to start with relevant data rather than using general-purpose AI tools.
Tech trendagentic AIai startupsCDPThe next great marketing leaders will design how work gets done
Turn faster AI output into faster campaign delivery with clearer priorities, fewer handoffs, and defined roles for people and AI.
MarketingAIWorkflowDigest: Google Rolls Out AI Shopping Cart; Universal Music Group Cuts Jobs and Reshuffles Leadership
In today’s ExchangeWire news digest: Google rolls out Universal Cart, its AI shopping tool, in the US ahead of the holiday season, Universal Music Group launches layoffs and an executive shake-up across the US and UK, and Apple and Meta team up on an open AI model built for Mac.
AIAppleGoogleWe Cannot Cap What We Cannot Count: MarkApp on What MENA Needs Before CTV Scales
Ahead of ATS Dubai, Charlotte McEleny spoke to Sotiris Oikonomou of MarkApp about why the TV screen needs its own playbook in MENA and the unique challenges the region faces in scaling CTV.
Industry trendMENACTVTVJessica Herrin's Marklo Raises $5 Million to Improve Marketing for Brands
Marklo, founded by Stella & Dot's Jessica Herrin, has raised $5 million to streamline marketing processes using AI for consumer brands.
MarketingStartupsVenture CapitalThe More We Demonstrate Real Business Impact, the More Confident Buyers Become in Investing in OOH: James Power, Broadsign
We spoke to James Power, senior sales director, EMEA at Broadsign, about the OOH ecosystem, and why the format is having a moment…
Industry trendDOOHOOHProgrammatic