AdTech Radar

52 results for “Retail Media” Clear

1. Shoppers will spend more and buy less this holiday season

   Holiday sales could grow even as consumers trade down, stretch purchases across the season, and use discounts to stock up on essentials.

   Sep 29, 2026Industry trendHoliday ShoppingRetailEcommerce

2. Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack

   Infillion has acquired Foursquare to enhance its location data capabilities, aiming to provide a comprehensive omnichannel platform.

   Sep 18, 2026Industry trendad tech acquisitionFoursquareInfillion

3. The Trade Desk's Simone Krakowiak on the Omnichannel Approach

   In this TraderTalk TV episode, Simone Krakowiak, GM business development, advertiser at The Trade Desk, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard to discuss the shift from single-channel to the omnichannel approach.

   Sep 17, 2026Industry trendOmnichannelMarketingTechnology

4. Gopuff Knows What Snacks You Want, Thanks To This Composable CDP

   Retail media is becoming a lucrative revenue generator for Gopuff, which recently announced a partnership with GrowthLoop, leveraging AI to enhance targeting capabilities.

   Jun 9, 2026Tech trendGopuffGrowthLoopRetail Media

5. Digest: Walmart Names Yahoo & Magnite as Ad Tech Partners; Meta Reaffirms Oversight Board Funding

   In today’s Digest, we discuss Walmart teaming up with Yahoo and Magnite on an ad tech overhaul, Meta renewing its funding pledge for the Oversight Board, and Anthropic nearing a USD$1tn valuation ahead of an IPO.

   Jun 1, 2026Industry trendAd TechAIDSP

6. Omnichannel in 2026: Unifying Buying and Measurement Across a Fragmented Landscape

   This panel examines what true omnichannel integration looks like in 2026, covering data interoperability and identity resolution to cross‑channel optimisation and outcome‑based measurement.

   Jun 1, 2026Tech trendOmnichannelATS LondonData

7. Kevel, Dollar General & The Trade Desk Introduce First-of-Its-Kind Retail Media

   Kevel collaborates with Dollar General and The Trade Desk to unify retail media across onsite and offsite activation, enhancing campaign measurement.

   May 4, 2026Tech trendretail mediaKevelDollar General

8. Erstwhile Competition; What We Lose By Gamifying The News

   A critical look at how news publishers are gamifying the news through prediction markets, raising concerns about ethics and audience engagement.

   Apr 21, 2026Industry trendAI adsArtificial IntelligenceChatGPT

9. Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing

   No single ad measurement methodology works well anymore for brands with multiple points of sale. Northbeam released a new incrementality testing feature to fill the gap between multitouch attribution, marketing mix modeling, and incrementality testing.

   Apr 7, 2026Tech trendattributionincrementality testingMMM

10. The Rise Of Principal Media And The End Of The Agencies As We Knew Them

    A look into how agencies are adapting and the challenges they face with principal-based buying practices that are reshaping their relationships with clients.

    Mar 18, 2026Industry trendAgenciesagency holding companiesprincipal media