62 results for “Mobile” Clear
Apple Takes A Bite Out Of Programmatic
During our Programmatic IO conference Tuesday, AdExchanger Senior Editor James Hercher got a tip and followed leads, then tapped out a story in the green room and posted it before we closed out the conference. The story? Apple updated iOS, which blocked The Trade Desk from serving ads on Safari, the open web – ironic timing given that Hercher wrote it at a conference about, in part, the growth of an open web.
Industry trendprogrammaticAppleiOS"It Won't Be a Human in the Loop, It'll Be Another AI Agent" – PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers
ExchangeWire’s John Still sat down with PubMatic CEO Rajeev Goel to talk about ad tech complexity, and how agentic buying could change who holds power in programmatic advertising.
Tech trendAIProgrammaticPublisherOptimizing content for generative engine search models
Adjusting content and technical strategies preserves brand authority as search shifts to AI answer engines.
Tech trendSEOGenerative AIContent StrategyThe Trade Desk's Simone Krakowiak on the Omnichannel Approach
In this TraderTalk TV episode, Simone Krakowiak, GM business development, advertiser at The Trade Desk, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard to discuss the shift from single-channel to the omnichannel approach.
Industry trendOmnichannelMarketingTechnologyPermutive and Adform Partner to Give Publishers Identity Flexible Activation Across DSP/SSP
Tech trendDataIDPartnershipFriction is Expensive: Kabeer Chaudhary, M&C Saatchi Performance on Why Independence Means Speed
Charlotte McEleny talks to Kabeer Chaudhary, global CEO of M&C Saatchi Performance, about the case for staying independent in a consolidating agency market, the network’s mobile-first roots, and why AI-led discovery is changing what visibility means for brands.
Industry trendAPACMarketerMarketingOmnichannel in 2026: Unifying Buying and Measurement Across a Fragmented Landscape
This panel examines what true omnichannel integration looks like in 2026, covering data interoperability and identity resolution to cross‑channel optimisation and outcome‑based measurement.
Tech trendOmnichannelATS LondonDataDigest: US Rethinks AI Safety Stance; Omnicom Data Chief Steps Down; Image AI Models Outpace Chatbots in App Growth
In today’s Digest, we look at the Trump administration considering AI model safety reviews, Duncan Painter leaving Omnicom’s data and commerce role, and Image AI models outpacing chatbots in app growth.
Industry trendAIAppsCybersecurityErstwhile Competition; What We Lose By Gamifying The News
A critical look at how news publishers are gamifying the news through prediction markets, raising concerns about ethics and audience engagement.
Industry trendAI adsArtificial IntelligenceChatGPTOpenX Repositions as the Intelligent SSP to Simplify Advertising
OpenX unveils a new logo and commitment to simplifying advertising, focusing on media quality and transparency.
DSPRebrandSSP