AdTech Radar

136 results for “Measurement” Clear

1. Has OOH Become One of Ad Tech’s Hottest Categories?

   Programmatic pipes and a fresh wave of consolidation have transformed out-of-home into a magnet for strategic buyers. Industry leaders explain why the smart money is heading outdoors.

   Oct 12, 2026Industry trendDOOHInvestmentM&A

2. How This Golf Training Brand Fixed Its Subpar Attribution

   After struggling with low website conversion rates, Shane Jackson turned to Digital Position for help in attributing sales effectively and improving marketing strategies, resulting in significant increases in conversions and sales.

   Oct 12, 2026attributionDigital Positiongolf

3. Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput

   The big independent newsletter platforms, namely Substack and beehiiv, are in a fierce competition to attract writers and strengthen their content networks. Substack is evolving its approach to advertising, while beehiiv seeks to expand its tech and marketing offerings with its programmatic ad network.

   Oct 12, 2026Industry trendbehiivJosh GurleyMike Shields

4. AI budgets are growing faster than proof of ROI

   Companies are spending heavily on AI, but most agent projects are still short of full scale and many marketing teams can’t show clear financial value.

   Oct 9, 2026Industry trendAIMarketingROI

5. Brand measurement needs a new source of truth

   AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.

   Oct 8, 2026Tech trendBrand MeasurementAI in MarketingConsumer Understanding

6. More buyer signals won’t tell you what buyers need next

   Clicks, visits, and engagement scores show what buyers did. Better marketing starts with understanding what they’re trying to accomplish.

   Oct 8, 2026marketingB2Bbuyer behavior

7. How Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout

   Against the backdrop of Advertising Week New York, vendors in the programmatic ecosystem are grappling with the fallout from Apple's iOS 27 update, which blocks key data sources for ad serving and analytics.

   Oct 8, 2026Industry trendAdvertising IDsappleApple Ads

8. What Is the Industry Saying About Adland’s Priorities?

   Shirley Smith, SVP Sales EMEA at Innovid, takes a look at the major pressure points in ad tech, and the moves the industry is making...

   Oct 8, 2026Industry trendAIAd TechAdvertising

9. Panda Partners with Spike and GoWit to Power the Next Phase of E-Commerce Media in Saudi Arabia

   Panda Retail, one of Saudi Arabia’s largest grocery retailers, partners with Spike Media Saudi and GoWit to enhance its digital media capabilities and accelerate the growth of its E-commerce Retail Media platform.

   Oct 8, 2026Industry trendE-commerceRetail MediaDigital Transformation

10. How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution

    An interview with Patrick Dolan, Chief Operating Officer, OAAA about the growth of Digital Out-Of-Home (DOOH) and the strategies being implemented to enhance programmatic advertising.

    Oct 8, 2026Industry trendagentic AIDOOHIAB