AdTech Radar

389 results for “Data” Clear

1. Creator content shapes AI product recommendations

   AI draws on creator reviews, product experiences, and consumer sentiment to inform recommendations. Here's why that matters for brands.

   Tech trendContent marketingMarketing artificial intelligence (AI)

2. Meta Q3 2026 Earnings Results

   Meta reported a 25.9% increase in advertising revenue, despite challenges in impression growth. The company's recent product, Muse, shows strong early adoption and shopping engagement.

   Industry trendMetaEarningsFinance

3. ChatGPT sends less than 1% of Google’s traffic

   ChatGPT visitors converted at a higher rate, but Google organic still drove 27 times as many conversions as all LLMs combined.

   Industry trendArtificial IntelligenceGoogleTraffic Analysis

4. How to build a reliable source of truth for AI agents

   AI agents need a clear, up-to-date, and consistent source of truth to produce reliable content. When the documents they rely on are outdated, incomplete, or contradictory, even agents that follow instructions correctly produce inaccurate results.

   Tech trendAIMarketingSource of Truth

5. LinkedIn’s B2B Audiences Are Now Available On CTV Via Google DV360

   LinkedIn integrates its professional data into Google’s ad platform, allowing advertisers to target streaming ads by job title and company information.

   Industry trendDV360Erica Haydockgoogle

6. Q3: Omnicom’s Media Business Is Growing, But Is It Agent-Proof?

   Industry trendagentic AIAmazon Web Servicesearnings call

7. ChatGPT has plenty of advertisers, but not much revenue

   OpenAI has expanded access, lowered costs, and added targeting tools, but advertiser growth hasn’t yet translated into enough revenue.

   Industry trendAdvertisingMarketing TechnologyOpenAI

8. The creative cost of chasing small performance gains

   Small performance gains can lead to big strategic distractions. Creative judgment and long-term business goals matter more than chasing metrics.

   Industry trendMarketingDataStrategy

9. From journeys to decisions: The next era of customer engagement

   Static journeys can’t keep up with modern buyers. On Nov. 4, discover how real-time AI decisioning helps you build dynamic, high-impact customer experiences.

   Tech trendcustomer engagementAI decisioningMarTech Conference

10. When the CMO sees growth and the CFO sees a problem

    Should you increase media spend, hold steady, or pull back? Look at who's buying, what's driving sales, and how much value they add.

    Marketing managementBudgetingMedia spending