AdTech Radar

59 results for “CTV” Clear

1. CTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control

   CTV buyers demand greater transparency in ad placements, with ongoing challenges in optimizing show-level reporting despite enhanced data availability.

   Sep 18, 2026Industry trendCTVGracenoteIAB

2. Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack

   Infillion has acquired Foursquare to enhance its location data capabilities, aiming to provide a comprehensive omnichannel platform.

   Sep 18, 2026Industry trendad tech acquisitionFoursquareInfillion

3. Silverpush Partners with Happydemics to Measure Contextual Advertising Against Brand Performance

   Silverpush has partnered with Happydemics to enhance the measurement of contextual advertising effectiveness on brand growth using independent validation metrics.

   Sep 1, 2026AdvertisingBrandsContextual

4. The Trade Desk’s Revenue Growth Stalls As Big Brands Tighten Their Belts

   The Trade Desk reported a modest revenue growth of 3% year-over-year for Q2, leading to a significant drop in shares. CEO Jeff Green acknowledged the adverse effects of macroeconomic factors on large advertisers while presenting growth in smaller brands and international markets.

   Aug 7, 2026Industry trendearningsjeff greenthe trade desk

5. OpenX Launches AI-Powered Media Decisioning Suite: OpenX IQ

   OpenX announces the introduction of OpenX IQ, a suite of AI and machine learning capabilities to enhance media buying strategies for advertisers, agencies, and publishers.

   Jun 24, 2026AIMedia BuyingProduct Launch

6. FreeWheel and Outernet London Partner Together to Deliver the Next Level of CTV Out-of-Home Advertising

   FreeWheel partners with Outernet to provide innovative CTV out-of-home advertising campaigns across Outernet's venues in London.

   Jun 2, 2026CTVDOOHProgrammatic

7. Digest: Walmart Names Yahoo & Magnite as Ad Tech Partners; Meta Reaffirms Oversight Board Funding

   In today’s Digest, we discuss Walmart teaming up with Yahoo and Magnite on an ad tech overhaul, Meta renewing its funding pledge for the Oversight Board, and Anthropic nearing a USD$1tn valuation ahead of an IPO.

   Jun 1, 2026Industry trendAd TechAIDSP

8. Omnichannel in 2026: Unifying Buying and Measurement Across a Fragmented Landscape

   This panel examines what true omnichannel integration looks like in 2026, covering data interoperability and identity resolution to cross‑channel optimisation and outcome‑based measurement.

   Jun 1, 2026Tech trendOmnichannelATS LondonData

9. GumGum's Travis O'Neil on the Mindset Graph & Relevancy Spaces

   In this Trader Talk TV episode, Travis O'Neil, vice president of product at GumGum, joins ExchangeWire COO Lindsay Rowntree at the legendary whiteboard to explain the Mindset Graph and relevancy spaces.

   May 21, 2026AdvertisingAttentionContextual

10. Teads and Lumen Research Bring Proven Attention Science to CTV for Omnichannel Impact

    Teads expands its partnership with Lumen Research to introduce attention measurement across its CTV offering, helping advertisers make informed media decisions and creative strategies.

    May 6, 2026Tech trendAttentionCTVMeasurement