AdTech Radar

526 results for “Ad” Clear

1. MadTech Daily: Netflix Expands Ad Measurement Capabilities; Spotify Hits 306m Paid Subscribers in Q3

   This week, AI continued to reshape shopping, advertising and data management, while regulators and technology companies clashed over privacy, platform responsibility and the future of digital competition.

   Industry trendAIGoogleRetail Media

2. Transfon's UniSignIn Upgrade Helps Publishers Grow & Monetise Their Own Audiences

   UniSignIn from Transfon introduces new features to enhance audience engagement and monetisation for publishers.

   AudienceMonetisationPublisher

3. Former HSBC, Credit Suisse & KPMG Executive Janet Hotz Joins Navigator as Group COO

   Navigator, the travel-native commerce media company, has announced the appointment of Janet Hotz as group chief operating officer (COO). This newly-created role further strengthens Navigator’s executive team, as the business scales its global operations and commerce media network.

   AppointmentCommerce Media

4. Nexxen & Brainlabs Leverage Smart TV Home Screen Advertising to Expand Audience Reach

   Nexxen, the advertising technology platform, announced the results of an advertising campaign that reached over 8.1 million impressions ahead of a major soccer tournament.

   NexxenBrainlabsSmart TV Advertising

5. Creator content shapes AI product recommendations

   AI draws on creator reviews, product experiences, and consumer sentiment to inform recommendations. Here's why that matters for brands.

   Tech trendContent marketingMarketing artificial intelligence (AI)

6. Meta Q3 2026 Earnings Results

   Meta reported a 25.9% increase in advertising revenue, despite challenges in impression growth. The company's recent product, Muse, shows strong early adoption and shopping engagement.

   Industry trendMetaEarningsFinance

7. ChatGPT sends less than 1% of Google’s traffic

   ChatGPT visitors converted at a higher rate, but Google organic still drove 27 times as many conversions as all LLMs combined.

   Industry trendArtificial IntelligenceGoogleTraffic Analysis

8. How to build a reliable source of truth for AI agents

   AI agents need a clear, up-to-date, and consistent source of truth to produce reliable content. When the documents they rely on are outdated, incomplete, or contradictory, even agents that follow instructions correctly produce inaccurate results.

   Tech trendAIMarketingSource of Truth

9. LinkedIn’s B2B Audiences Are Now Available On CTV Via Google DV360

   LinkedIn integrates its professional data into Google’s ad platform, allowing advertisers to target streaming ads by job title and company information.

   Industry trendDV360Erica Haydockgoogle

10. Q3: Omnicom’s Media Business Is Growing, But Is It Agent-Proof?

    Industry trendagentic AIAmazon Web Servicesearnings call