AdTech Radar

431 results for “AI” Clear

1. Digest: Netflix Cuts 6% of Staff; Apple Gets Early Look at OpenAI Hiring Records

   In today’s ExchangeWire news digest: Netflix cuts around 6% of its workforce as growth and engagement slow; Apple wins early access to OpenAI’s hiring records in its trade secrets case; and UK marketing budgets hit a two-year high in Q3

   Oct 15, 2026Industry trendAIbusiness growthLawsuit

2. C-Centric Launches Cross-Site Agentic Transfer

   C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites.

   Oct 15, 2026Tech trendAgentic AICross-sitePublisher

3. Beyond the opt-in: Engineering consent for better marketing

   Compliance pressure is real, but privacy controls can power better personalization. Join us at the MarTech Conference to turn opt-ins into your best first-party data asset.

   Oct 14, 2026MarTechMarketingPrivacy

4. "The Real People Who Experience Brands": A Coffee With Si Goodall, The 99ers

   In this episode of A Coffee With... Si Goodall, founder of The Ninety-Niners, joins ExchangeWire's John Still over a flat white to explore AI's impact on agencies and people.

   Oct 14, 2026Industry trendAgenciesAgenticAI

5. OpenAI Removes UTM Tracking Parameters from ChatGPT Links

   OpenAI's recent update has led to the omission of UTM tracking parameters from links generated by ChatGPT, potentially skewing web traffic analytics for marketers and SEO professionals.

   Oct 14, 2026Tech trendOpenAIChatGPTWeb Analytics

6. Has The Ad Industry Lost The Pulse Of American Consumers?

   The advertising industry faces a serious relatability crisis, struggling to connect with everyday consumers amidst its obsession with data and technology.

   Oct 14, 2026Ad IndustryAWNYcolumn

7. AutoNotion Reaches £8 Programmatic Page RPM with Opti Digital

   Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today announced the results of its collaboration with AutoNotion, an independent automotive publication, achieving significant growth in revenue per page without increasing ad pressure.

   Oct 14, 2026programmatic advertising publisher revenue ad tech

8. Just In Case: Packing for Q4

   In her latest column, Shirley Marschall looks at the pitfalls of planning, and how Q4 goes from calm to chaos.

   Oct 14, 2026CampaignMeasurementOutcomes

9. Adelaide Launches the AU Ecosystem for Outcome Partners to Connect Outcome Measurement with Media Quality

   Today (14th October, 2026), Adelaide announced the AU Ecosystem for Outcome Partners (AEOP), a new programme recognising survey and outcome partners whose data can be matched directly to AU, Adelaide’s omnichannel media quality metric.

   Oct 14, 2026AdelaideAU EcosystemOutcome Partners

10. LG And Magnite Launch Agentic Home Screen Ads With A Winning NFL Quarterback

    LG smart TV home screen inventory is now accessible for media buying through agentic AI, featuring a campaign with NFL quarterback Brock Purdy.

    Oct 14, 2026Tech trendAgentic AdsHome Screen AdsMagnite