AdTech Radar

556 results for “Ad” Clear

1. What marketing job postings say about AI skills

   Research shows employers want marketers who can turn processes into working AI automations.

   Industry trendMarketingArtificial IntelligenceJob Postings

2. 6 sales alignment plays from ABM leaders at Snowflake, Datadog, and Unisys

   From account selection and actionable signals to AI-powered workflows, these plays show how ABM teams can make sales alignment an operating discipline.

   Account-based marketingSales alignmentMarketing strategy

3. Why you need to stop treating LLMs like people

   When you treat LLMs like thinking partners, you end up with vague prompts, hallucinations, and unreliable outputs.

   MarketingArtificial IntelligenceTechnology

4. GTM teams are losing track of their AI agents

   AI agents are spreading across the GTM stack, but many teams lack the visibility and ownership needed to keep track of what they do.

   Tech trendAI agentsGTM strategyMarketing operations

5. Take A Break, Compliance Nerds. Privacy Is A Research Problem Now

   The California legislature has passed the compromise version of SB-690, leaving most of the private right of action provisions of the California Invasion of Privacy Act (CIPA) in place. This shift in privacy compliance focuses on jury outcomes rather than bureaucratic regulations, impacting how companies handle data practices.

   Industry trendCIPAdata privacy lawsDon Marti

6. Silverpush and PubMatic Launch Global Episode-Level Contextual CTV Segments

   Silverpush partners with PubMatic to enable targeted episode-level ad placements on CTV platforms, enhancing contextual advertising.

   Tech trendSilverpushPubMaticContextual Advertising

7. Marketo co-founder Jon Miller rethinks B2B marketing automation for the AI age

   Legacy marketing automation wasn't built for modern B2B buying groups. Jon Miller’s new platform, Phave, sets out to change that.

   B2B MarketingMarTechAI in Marketing

8. The Hybrid Advantage: Getting Value Out Of Agentic AI Means Knowing When Not To Use It

   Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan, step by step.

   Tech trendAAMPagentic AIAI advertising

9. Understanding Agentic Protocols With Adform's Jochen Schlosser

   In this TraderTalkTV episode, Jochen Schlosser, CTO / CPO at Adform, joins ExchangeWire co-founder & advisor Ciaran O'Kane at the legendary whiteboard to explain agentic ad tech protocols.

   Tech trendAd TechAgentic AIIndustry Infrastructure

10. Opacity by Design: Will Ad Tech and Media Ever Be Transparent?

    Paul Evans explores the entrenched opacity in ad tech and media, highlighting systemic issues and the reluctance to embrace transparency.

    Industry trendAd TechDisplayMedia