AdTech Radar

434 results for “AI” Clear

1. The DOJ And Google Sharpen Their Remedy Proposals As The Two Sides Prepare For Closing Arguments

   The DOJ and Google have presented updated filings as they prepare for closing arguments in the ad tech antitrust suit, debating the necessity of a divestiture of Google's ad exchange.

   Nov 4, 2025Industry trendantitrust trialDOJDOJ Antitrust

2. Comcast Intros Biddable And Programmatic For Linear TV

   The dream of programmatic linear TV is getting a boost as Comcast Advertising announces availability of its linear TV inventory on a targetable, biddable basis.

   Oct 23, 2025Tech trendcomcastprogrammatic linearDentsu

3. The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand

   The Ad Context Protocol (AdCP) aims to establish standard protocols for agentic solutions in advertising. Co-founders include Triton Digital, Yahoo!, and Optable, focusing on enhancing communication between AI advertising agents.

   Oct 15, 2025Tech trendAd Context ProtocolAdCPagentic advertising

4. StackAdapt Launches AI-Driven Martech Suite for Unified Data Marketing

   StackAdapt announces the general availability of its AI-powered martech suite that integrates email marketing, data activation, and programmatic advertising into a single platform, enhancing campaign efficiency for marketers.

   Oct 15, 2025AIDataMarketing

5. Best Buy Ads Dives Into Programmatic

   Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services.

   Sep 16, 2025Industry trendBest BuyAd TechRetail Media

6. Nodals AI's Aly Nurmohamed on Activating Publisher Data Signals

   In this episode of TraderTalk TV, Nodals AI CEO and Founder Aly Nurmohamed joins ExchangeWire's Rachel Smith to discuss the activation of publisher data signals.

   Sep 4, 2025DataPublisherTraderTalk

7. AI Marketing Platform Bluefish Raises $20M In Series A Funding

   On Wednesday, Bluefish, an AI marketing platform that helps advertisers understand and refine how they’re showing up in AI queries, announced $20 million in series A funding.

   Aug 20, 2025Industry trendAIAI searchAlex Sherman

8. TripleLift Quietly Lays Off A Double-Digit Percentage Of Its Workforce

   TripleLift laid off a double-digit percentage of employees on Friday, with sources indicating the total is less than 20%. The layoffs occurred just four months after the appointment of new CEO Dave Helmreich.

   Jul 11, 2025ad tech layoffsprivate equityTripleLift

9. Media Pulse: H1 2025

   A decidedly quiet first half of 2025? Absolutely not. All at once, the media, marketing, and commerce industries were hit by a wave of developments that would typically occur over a decade.

   Jul 1, 2025Industry trendmediamarketingcommerce

10. LinkedIn’s CTV Ads Are Helping B2B Advertisers Find Audiences Where They Live

    LinkedIn introduces CTV ad buying allowing B2B advertisers to target specific audiences more effectively through connected TV platforms, enhancing their advertising strategies.

    Jun 19, 2025Industry trendBrandlinkJonathan Vulinkedin