AdTech Radar

410 results for “Data” Clear

1. PubMatic and Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

   Today (31st March, 2026), PubMatic announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. This campaign targets cooking enthusiasts and consumers of responsibly sourced French-produced meat, aiming for a high video completion rate.

   Tech trendAIAdvertisingCampaign

2. The Rise Of Principal Media And The End Of The Agencies As We Knew Them

   A look into how agencies are adapting and the challenges they face with principal-based buying practices that are reshaping their relationships with clients.

   Industry trendAgenciesagency holding companiesprincipal media

3. Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead

   CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. Meanwhile, Amazon’s ad business is rapidly outpacing The Trade Desk, highlighting a significant shift in buy-side priorities in the CTV market.

   Industry trendad tech take rateAmazon DSPCTV

4. Vudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising

   Vudoo partners with PubMatic to enable shoppable ad experiences across verified inventory, offering a new way for advertisers and publishers to connect engagement with conversion.

   Tech trendVudooPubMaticCommerce Media

5. The Great Unbundling of AdTech 2.0

   As 'The Great Unbundling of AdTech' accelerates, this session from ATS London 2026 explores the shift from monolithic stacks to modular, interoperable, and privacy‑centric solutions.

   Tech trendAd TechAdvertisingATS London

6. The Trade Desk's Paula Bacariza Perez on Identity Graphs & The Graph of Graphs

   In this Trader Talk TV episode, Paula Bacariza Perez discusses identity, identity graphs, and the graph of graphs with ExchangeWire COO Lindsay Rowntree.

   Tech trendDataIdentityMulti-Channel

7. I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said

   OpenAI's recent announcement about testing ads in ChatGPT has raised questions about their implementation and impact on user experience. As ads begin to roll out, concerns about sensitive topics and the effectiveness of personalized advertising arise.

   Industry trendOpenAIChatGPTadvertising

8. xpln.ai Enables Attention-Driven Programmatic Buying via Index Exchange

   xpln.ai announces a global integration with Index Marketplaces, allowing advertisers to utilize attention-based segments for improved programmatic performance.

   Tech trendAttentionOptimisationProgrammatic

9. Criteo Says It’s Bullish On The Future, But The Market’s All Bears

   Criteo stock dropped sharply on Wednesday morning after the company reported a decline in revenue in Q4 2025. The forecast downgrade came as two large retail media clients pulled back from agreements.

   Industry trendCriteocommerceearnings

10. Clinch's Oz Etzioni on Driving Better Outcomes With Orchestration

    In this Trader Talk TV episode, Oz Etzioni, CEO & co-founder of Clinch, discusses orchestration, the connection between creative and media, and how the two pillars can be optimised to drive better outcomes.

    OrchestrationCreativeMedia